Marketing Manager

Job Type


Full-time

Description

Position Overview:


The Marketing Manager will serve as the strategic driver behind 88 Tactical's brand visibility, membership growth, and overall marketing performance. This role combines creativity and data-driven strategy to expand our member base, elevate our market presence, and strengthen engagement across all channels - from digital and social media to events and partnerships.


This position requires a visionary leader with hands-on expertise in campaign strategy, advertising (including paid media), and brand storytelling. You'll oversee all marketing functions, lead a small but mighty team, and work collaboratively with leadership to align marketing initiatives with company goals.


Key Responsibilities:

Membership Growth & Market Strategy

• Develop and execute comprehensive marketing strategies that drive membership acquisition, retention, and engagement.
• Identify and target key market segments using data insights and customer behavior analysis.
• Partner with the membership and events teams to create campaigns that convert leads and maximize ROI.

Advertising & Brand Awareness

• Oversee the development and management of advertising campaigns (digital, print, and broadcast).
• Plan and optimize paid media strategies , including Google Ads, Meta, and other platforms.
• Maintain a consistent and compelling brand voice across all marketing channels and materials.

Social Media & Digital Presence

• Lead the strategy for social media growth, engagement, and brand storytelling.
• Manage paid and organic social campaigns, influencer collaborations, and community engagement initiatives.
• Analyze performance metrics and adjust strategies to continually improve reach and engagement.

Content & Creative Direction

• Guide the creation of impactful content - including video, photo, print, and digital assets - that highlight the 88 Tactical experience.
• Ensure all creative aligns with brand standards and enhances member perception.

Leadership & Collaboration

• Lead and mentor marketing staff, fostering a collaborative, performance-driven environment.
• Partner with internal departments to ensure marketing efforts support operational and financial goals.
• Oversee external marketing vendors, agencies, and media relationships.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field (Master's preferred).
• 7+ years of progressive marketing experience, with at least 3 years in a leadership role.
• Proven success in membership-based or lifestyle brand marketing.
• Strong understanding of digital marketing analytics, audience segmentation, and campaign optimization.
• Expertise in paid advertising platforms (Google Ads, Meta Business Suite, etc.).
• Excellent leadership, communication, and project management skills.

Benefits:


• Full-time employees are eligible for benefit packages

• Life Insurance, STD & LTD - paid for by the company

• 401(k) with IMMEDIATE 4% company match and vesting


• PTO plan

• Discounts in Pro Shop & Founders Club


• Complimentary training classes & range


• 24/7 access to Fitness Center

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