Marketing Content Specialist

Develop and write engaging blog content tailored to landowners and local communities Coordinate video content that brings New Energy Equity’s projects, people, and impact to life Manage and update website content, collaborating with our web design partner on updates as needed Create sales collateral and supporting materials to help the Land Development team effectively engage landowners Generate case studies, mailers, and other written content about energy generation tailored to landowners and local communities Establish strategy and cadence for organic social media across all New Energy Equity accounts Design, schedule, and manage social content for all audiences Monitor performance and apply key learnings to continuously improve engagement Lead internal company communications, including the monthly company newsletter, office screens, and Town Hall content development Create marketing collateral and provide on-site support for company events, including the annual Golf Tournament and Summer Solarbration Support cross-functional campaigns and initiatives, including the Lift As We Climb Foundation and NEE-owned companies Execute targeted direct mail marketing programs to landowner audiences Coordinate A/B testing to optimize campaign performance Manage external vendor relationships to ensure timely and effective campaign execution Support the execution of digital ad campaigns targeting landowner audiences Track performance, analyze results, and apply learnings to future campaigns Requirements Bachelor’s degree in Marketing, Communications, Sustainability or a related field 1-2 years of relevant marketing experience with content creation and communicating across a variety of different platforms, channels, and audiences Experience with social media strategy and managing accounts across multiple platforms Strong written and verbal communication, organization, and time management skills Experience using LLMs (such as Copilot, ChatGPT, Claude, or similar tools) to assist with drafting written and visual content Ability to design basic content and graphics through Canva and/or Adobe products (Express, InDesign, Illustrator, Photoshop) High level of proficiency with M365 applications (Word, Excel, PowerPoint, Forms) Ability to work independently on multiple projects Interest in or experience with the renewable energy industry Experience with video production, editing, or coordination (Preferred) Familiarity with Salesforce, Pardot, HubSpot, or other marketing CRM/automation platforms (Preferred) Core Competencies Demonstrates expertise in content creation and marketing strategies tailored for landowners and local communities, with proficiency in social media management and performance analysis. Capable of collaborating across teams to enhance engagement and support initiatives in the renewable energy sector. Highest-signal resume keywords Content Creation Social Media Strategy Marketing Campaign Management Written Communication Video Production Coordination Hard Skills Content Creation Social Media Management A/B Testing Digital Marketing Video Production Graphic Design Marketing Analysis CRM Platforms M365 Proficiency Renewable Energy Knowledge Soft Skills Strong Communication Organization Time Management Collaboration Independence Industry Keywords Renewable Energy Land Development Community Engagement Marketing Collateral Direct Mail Marketing Tools & Technologies Canva Adobe Products Salesforce Pardot HubSpot M365 Applications #J-18808-Ljbffr Jobtailor