Marketing Director

Job Description

Job Description

Marketing Director

The Marketing Director is responsible for marketing and admissions screenings for the facility.

This position includes the following duties:

• Designs and develops marketing and promotional materials for the facility. These shall include, but are not limited to: flyers, brochures, news releases, backgrounders, fact sheets, bios, newsletters, social media coverage, and fundraising letters of solicitation.
• Establishes relationships and maintains contact with primary and secondary resources in the health care field. This includes local and state level organizations who serve the senior community (City/County Senior Services, local hospitals, etc.)
• Establishes relationships and maintains contact with various clubs, organizations and Senior Citizen's groups.
• Recommends initiatives that manage the target audience's perception of the Nursing Home.
• Develops and coordinates the implementation of a marketing strategy for census development and image enhancement.
• Maintains data on census (inquiries, admissions, discharges and referral sources).
• Maintains data on customer satisfaction.
• Provides charts, graphs and data on marketing analysis and census development to the Administrator as needed.
• Maintains a file of all news media coverage.
• Attends Quality Assurance meetings and provides a marketing report.
• Works with the Director of Nursing to ensure that all admissions are screened thoroughly and adequately prior to admission.
• Works with the Social Services staff to ensure that all advanced directives have been discussed prior to admission so that appropriate paperwork can be in place upon admission.
• Provides any other services or duties as required by the Administrator.

The desired minimum requirements necessary to effectively perform position responsibilities include a 4-year degree in health-related field, 5 or more years of healthcare experience preferably in a long-term care facility; excellent management skills or an acceptable equivalent combination of education and experience, and the ability to communicate in English both orally and in writing.

This position reports to the Executive Director

Job Type: Full-time

Required education:

• Bachelor's preferred
• Nursing license preferred, but not required

Required experience:

• Marketing: 5 years preferred