Social Media Specialist

Social Media Specialist Job Summary The David Eccles School of Business is seeking a collaborative and creative Social Media Manager to lead the strategy, coordination, content creation, and execution of the school's social media presence across platforms. Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, this role is responsible for developing and advancing the school's social media strategy to help elevate the visibility, reputation, and engagement of the Eccles School through compelling storytelling, audience-focused content, and consistent brand and messaging alignment. Working closely with the Branding, Marketing, and Communications team and partners across the school, this position will help develop and execute integrated social media strategies and identify, capture, create, and promote stories related to student experiences, faculty research, events, programs, and institutional priorities through one of the school's most visible marketing and communications channels. The role will produce a wide range of social media content, including short‑form video, photography, interviews, and event coverage, while helping ensure content is timely, engaging, and aligned with the school's brand and strategic priorities. This position will lead social media analytics, performance reporting, content planning, and cross‑school coordination to strengthen consistency, quality, and impact across platforms. The role will help evaluate performance trends, identify opportunities for improvement, and inform content and channel strategies through data‑driven insights and reporting. Responsibilities Develop and lead the Eccles School's social media strategy across platforms to support the school's brand, reputation, engagement, and strategic priorities. Plan, create, capture, edit, and publish social media content, including short‑form video, photography, interviews, event coverage, graphics, and written content tailored to platform audiences and best practices. Identify and elevate stories related to students, faculty, alumni, research, events, programs, and institutional initiatives through timely and audience‑focused storytelling. Manage the day‑to‑day coordination and execution of the school's social media channels, including content planning, scheduling, publishing, monitoring, and community engagement. Lead social media analytics and performance reporting to evaluate effectiveness, identify opportunities, and inform content and channel strategies. Partner with the Branding, Marketing, and Communications team and stakeholders across the school to coordinate content, align messaging, and strengthen consistency across channels. Help ensure social media content reflects the Eccles School's brand, messaging, voice, and visual identity standards. Monitor social media trends, platform updates, and audience behaviors to continuously improve content performance and engagement. Support live and special‑event social media coverage, including occasional evening and weekend responsibilities as needed. Minimum Qualifications EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience). Requires a bachelor's (or equivalency) + 6 years or a master's (or equivalency) + 4 years of directly related work experience. Preferences Professional experience leading social media strategy, content creation, and execution across multiple platforms for an organization or brand. Experience capturing, filming, editing, and producing social media content, including short‑form video, photography, interviews, and event coverage. Strong storytelling, writing, editing, and visual communication skills with the ability to adapt content for different audiences and platforms. Experience using social media analytics and reporting tools to evaluate performance and inform strategy and content decisions. Experience coordinating projects and collaborating with multiple stakeholders in a fast‑moving environment. Understanding of brand strategy, messaging, and visual identity standards and how they translate across social media platforms. Experience in higher education, marketing, communications, media, journalism, or a related field is preferred. #J-18808-Ljbffr The Chronicle of Higher Education