Media Planner

Overview GP Generate is seeking a Media Planner to join our growing team. In this role, you will serve as a key strategic partner for both a CPG and a Travel client, supporting full-funnel, multi-channel media efforts across digital, paid social, online video/CTV, programmatic, and select traditional channels. You will help develop smart, data-informed media strategies, bring creative ideas to life, and ensure campaigns deliver measurable results. This is a full-time, hybrid position based in our Mar Vista office (90066), with 2–3 in-office days per week. Key Responsibilities Partner with the media strategy team to develop and implement media objectives, cross-channel strategies, and tactical plans grounded in research, insights, and performance data. Conduct and manage research to support audience understanding, competitive positioning, and strategic recommendations. Identify new opportunities, media partners, and platform innovations that can enhance performance or unlock new storytelling avenues. Support planning and collaboration across core digital investment channel teams, including paid social, programmatic display/video, retail media, and SEM. Coordinate with investment and analytics teams to define KPIs, benchmarks, and testing frameworks for each campaign. Monitor campaign performance and partner with internal teams to deliver reporting, insights, and optimization recommendations. Track budgets, maintain up-to-date documentation, and support monthly billing and reconciliation. Participate in client meetings to present media strategies and partner with client marketing teams and Integrated Agency Team (IAT) partners across strategy, creative, PR, and organic social. Maintain internal status documents and ensure team communication is timely and accurate. Manage up and down effectively, ensuring clarity of priorities, deliverables, and timelines. Meet with sales reps to evaluate new media opportunities and vet platform capabilities. Contribute to semiannual competitive analyses and develop platform/landscape POVs for clients and IAT partners. Team Development Support and mentor Assistant Media Planners, guiding them on best practices in planning, research, and campaign execution. Requirements 1+ years of experience in media planning, buying, or strategy (agency experience preferred). Understanding of digital media, including programmatic principles and campaign reporting fundamentals. Ability to identify meaningful KPIs and translate performance into actionable insights. Experience with CPG or retail media is a plus but not required. Strong foundation in budget management, pacing, and billing processes. Highly organized with excellent attention to detail and time-management skills. Proactive, curious, and eager to learn emerging ad technology and industry trends. Proficient in Microsoft Office (Excel, PowerPoint, Word), Google Suite, and Slack. Familiarity with research tools such as MRI/Simmons, MediaRadar, Kantar, and eMarketer. Strong written, verbal, and presentation communication skills. Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field. Must be authorized to work in the U.S. without sponsorship. Pay and Benefits $55,000-$65,000 per year (DOE) Medical, Dental, Vision and 401k Matching #J-18808-Ljbffr GP Generate