Product Marketing Manager

1Password is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing. About 1Password At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work. If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future. We're looking for a Senior Staff Product Marketing Manager to lead product marketing for our AI-focused products and capabilities as part of our Unified Access suite. This is a senior-level individual contributor role with high organizational visibility, operating at the intersection of technical depth, strategic influence, and market storytelling. You'll report to the Director of Product Marketing and sit alongside a talented team of technical product marketers, solutions product marketers, and product leaders, managing some of the highest-visibility launches for one of the most beloved cybersecurity brands on the market today. You won’t just be executing 1Password’s vision; you’ll be helping shape it: working autonomously, leading strategic initiatives across the organization, and leaving a clear fingerprint on how 1Password is positioned in one of the most important market shifts in identity security. This role is built for the AI-native PMM. You’ll use AI agents as a force multiplier, handling research, synthesis, and first drafts so you can move faster, while keeping strategy, narrative, and judgment firmly in your own hands. At this level, you’re expected to model what that looks like. This is a remote opportunity within Canada and the US. What we're looking for: Experience and Domain Expertise You bring 8+ years of B2B SaaS product marketing experience, with strong depth in Secrets Management, Privileged Access Management, or non-human identity; plus you understand how AI agents are reshaping identity security requirements. You have hands-on experience marketing PAM, secrets management, or credential governance solutions. If you've taken a PAM or secrets management product from positioning through launch through competitive displacement, this role is for you. You have a strong understanding of how identity security needs to evolve to support developers, and AI-builders. You can market technically complex, infrastructure-level products to two very different audiences: security leaders and engineers, without losing the message for either. You have a track record in competitive markets where winning meant unseating incumbents or reframing a category, not just occupying one. Technical Depth You understand what runtime credential delivery looks like, why long-lived secrets are a structural problem, how secrets brokering works architecturally, and what zero-knowledge encryption actually means in practice.. Working knowledge of the developer toolchain: IDEs, GitHub Actions, CI/CD platforms, and the secrets management patterns that surround them. AI-Forward, Not AI-Dependent You use AI agents as a force multiplier. You know which tasks to hand off and which to own, and you can tell the difference between output that's ready to publish and output that still needs your judgment applied to it. You're not looking for AI to replace your thinking. You're looking for AI to free up time for the things that only a good product marketer can do: strategy, judgment, narrative, and the work that requires genuine expertise to get right. You own the ideas you bring, AI-assisted or not. When you walk into a room with a recommendation, you can back it up with strategy, data, and a clear point of view. Candidates who can generate content but struggle to explain the thinking behind it don't thrive here. Strategic Storytelling and Senior-Level Communication You write at a senior level for multiple audiences. A CISO and a platform engineer are not reading the same document for the same reason, and you know how to serve both without losing the message. You have strong narrative instincts: you open with a problem, build tension, and land on a solution in a way that makes the buyer feel like the product was built for their exact situation. You've influenced category narratives, not just contributed to them. Bonus points for: Security certifications (CISSP, Security+, or similar), demonstrating genuine domain investment. Experience developing thought leadership strategy in a fast-moving technology category. 1Password has a team that handles content execution; this role is expected to supply the point of view, the narrative, and the substance that makes that content worth amplifying. Experience repositioning an established product category. There's a meaningful difference between entering a space and redefining what the space means. What you can expect: Lead Full-Stack Product Marketing for AI-focused products Own the messaging, positioning, and launch strategy for our AI identity security products around secrets management, access management and more. Define the market narrative that reframes 1Password around how developers and AI builders actually work in the age of AI and automation. Tell the story simply: to analysts, customers, sellers, and SEs. Connect our AI strategy to the Unified Access story Ensure 1Password’s AI-focused capabilities have a clear and compelling presence within the 1Password Unified Access story. Build and own the narrative that shows how runtime credential delivery, agent discovery, agent governance etc. give IT and security teams real visibility and control over non-human access, while removing friction for developers and AI builders. The secure path should be the easy path. Work alongside the broader PMM team to ensure the platform story comes together. Build Competitive Intelligence and Category Positioning Partner with the Solutions Marketing team to develop validated competitive differentiation in the AI identity security market, while owning the positioning and market leadership claims. Build the field-ready positioning and enablement that gives Account Executives and Sales Engineers a clear, confident answer to why 1Password wins in any room they walk into. Identify where the market is moving before the market announces it, and help stake 1Password's claim early. Enable the Field with Tools That Actually Get Used Create discovery presentations, battlecards, objection handling docs, and technical briefs that give sellers and SEs confidence to lead with 1Password AI solutions. Take technically complex concepts like PAM, agentic identities, secrets management, zero-knowledge architecture, etc. and translate them into content that is easy to understand, repeat, and use confidently in customer conversations. Surface signals from sales engagements that accelerate deals and turn them into repeatable field motions across the GTM organization. Influence Organizational Strategy and Roadmap Contribute input to the development of organizational objectives and the product roadmap. Serve as the voice of the field, surfacing what customers and prospects actually need, backed by evidence: verbatim conversations, analyst intelligence, field feedback, competitive signals. Be a trusted strategic advisor to product management and senior marketing leadership. Mentor and elevate colleagues across the organization. At this level, raising the craft of the team around you, through feedback, frameworks, and how you show up in collaborative work, is an expectation, not a nice-to-have. Be a Trusted Voice: Internally and Externally Establish strategic relationships with internal and external stakeholders and customers. Network to influence high-level category decisions and advance organizational objectives. Engage in analyst briefings, strategic customer conversations, and thought leadership moments where 1Password's position in the market gets defined. Write bylines, blog posts, talk tracks, keynote content: wherever the story needs to be told, you can tell it with authority and presence. USA-based roles only: The annual base salary for this role is between $180,000 USD and $261,000 USD , plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. Canada-based roles only: The annual base salary for this role is between $152,000 CAD and $220,000 CAD , plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. This posting is for an existing vacancy. Our culture At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone . Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. How we work with AI We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password. This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. Our approach to remote work We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. What we offer We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: Health and wellbeing Maternity and parental leave top-up programs Competitive health benefits Generous PTO policy Growth and future RSU program for most employees Retirement matching program Free 1Password account Community Paid volunteer days Peer-to-peer recognition through Bonusly Remote-first work environment *Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting. You belong here. 1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love. Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at View email address on click.appcast.io and we’ll work to meet your needs. Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you. Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law. 1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form . For additional information see our Candidate Privacy Notice .