Director of Marketing

Job Title: Director of Marketing

Department: Marketing

Reports to: Assistant General Manager

FLSA Status: Salary Exempt

Employment Status: Full Time | Non-Union

Pay: $80,000-$105,000

Benefits: Medical, Dental, Vision, Pension, Voluntary Supplemental, and Paid Time Off

Job Summary:

The Director of Marketing is responsible for leading all marketing, communications, and community engagement efforts. This includes developing and executing strategic marketing plans, managing public information and media relations, and ensuring consistent, professional brand representation.

Duties/Responsibilities:

• Lead, develop, coordinate, and execute strategic marketing, branding, communications, public information, and community engagement initiatives aligned with District goals.
• Develop and manage the annual marketing plan, departmental budget, marketing calendar, and related projects to ensure timely execution of campaigns and initiatives.
• Plan and oversee community outreach initiatives, special events, sponsorships, advocacy efforts, volunteer activities, and partnership opportunities.
• Serve as the District's marketing representative and primary public information contact by coordinating media opportunities, preparing public communications, speaking at meetings and events, and representing CityLink before community organizations, government agencies, business groups, educational institutions, and industry associations.
• Develop strategic partnerships and identify opportunities to strengthen community engagement and marketing effectiveness.
• Manage advertising programs, sponsorships, marketing vendors, contracts, promotional inventory, departmental purchasing, and related resources in compliance with District procurement and budget requirements.
• Collaborate with executive leadership and cross-functional departments to support District initiatives, employee communications, customer engagement, and organizational objectives.
• Provide leadership, coaching, supervision, performance management, professional development, and employee engagement for department staff.
• Evaluate marketing performance, campaign effectiveness, customer feedback, and key performance metrics to guide strategic decision-making.
• Establish and enforce District branding, messaging, and communication standards.
• Attend monthly GPMTD Board of Trustees meetings and provide reports, presentations, and updates related to marketing, communications, customer engagement, and community outreach.
• Attend District-sponsored events, community functions, committee meetings, and other assignments as required.
• Perform other duties as assigned.

Knowledge, Skills, & Abilities:

• Proven expertise in marketing, media relations, public communications, and campaign strategy.
• Proficient in Microsoft Office and Adobe Creative Suite; skilled in graphic design, print production, web publishing, and social media management.
• Demonstrated experience supervising teams, managing department budgets, and aligning marketing efforts with organizational goals.
• Excellent verbal and written communication skills, with the ability to craft content for diverse audiences and serve as a spokesperson.
• Strong organizational, analytical, and problem-solving skills with attention to detail.
• Ability to lead community engagement initiatives, enhance customer experience programs, and represent the agency in public and political settings.
• Ability to evaluate campaign performance, engagement metrics, and customer feedback data to support decision-making and continuous improvement.

Education and Experience:

• Requires a 4-year college degree with major course work in Marketing, Advertising, Business, Communications or a closely related field.
• Minimum of two years of progressively responsible experience in marketing, communications, community engagement, public outreach, or a related field, including supervisory or leadership experience preferred.

Working Conditions/Physical Requirements:

• Working conditions are generally indoors, in a temperature-controlled office environment, working closely with others and alone.
• Possible exposure to dirt, dust, moderate noise, electrical/chemical/mechanical hazards, communicable diseases, angry/difficult people, and construction sites.
• Essential and other important responsibilities and duties may require maintaining physical condition necessary for walking, standing, or sitting for prolonged periods of time; kneeling, squatting, bending, twisting, and crouching during assigned activities, pushing and/or pulling, climbing stairs, lifting, and carrying materials.
• Must be able to lift up to 20 pounds at times.
• Must be able to access and navigate each department at the organization's facilities.

Travel:

• Travel between all GPMTD facilities is required.
• Some out-of-state travel required.
• Must have a valid driver's license.

General Work Schedule:

• Monday through Friday 8:00am to 5:00pm or 7:00am-4:00pm.
• Some overtime may be required and may need to work a weekend here and there for special events or as needed.

The above job description is intended to represent only the key areas of responsibility; specific position assignments will vary depending on the business needs of the department. At CityLink, we are committed to fostering a diverse and inclusive environment for both our employees and the communities we serve. We encourage applicants from all backgrounds to apply.

We are an equal opportunity employer and prohibit discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, sex, sexual orientation, gender identity or expression, age, religion, national origin or ancestry, physical or mental disability, association with a disabled person, marital status, reproductive health decisions, family responsibilities, military or veteran status, pregnancy or related medical conditions, citizenship, order of protection status, political affiliation, hair texture or style, or any other characteristic protected by federal, state, or local law. This applies to all terms of and conditions of employment including but not limited to recruiting, hiring, promotion, demotion, termination, layoff, transfer, leave of absence, and compensation and training.

As part of our normal procedure for processing applications, inquiries may be made concerning information on an applicant's work, driving, criminal, credit, and educational history. A pre-employment drug screen, background check, and reference checks are required. Employees are subject to the provisions of the Drug-Free Workplace Act of 1988. We are a Drug Free Workplace and conduct random testing. A physical examination, including range of motion, lift test, whisper test, eye test, and MVR review may be required depending on position.

All job requirements in the job description indicate the minimum level of knowledge, skills, and/or abilities deemed necessary to perform the job competently. Job descriptions are an overview of the duties, responsibilities, and requirements of the position. Employees may be required to perform other job-related assignments as requested.

Any disclosed pay range is based on a consideration of neutral factors and criteria such as required qualifications, experience, education, skill, training, certifications, seniority, etc. The employer reserves the right to offer the selected candidate or applicant an hourly rate or salary at an appropriate level to be set and determined by the employer that is commensurate with the applicant's qualifications, experience, education, skill, training, certifications, or seniority.

By signing below, I acknowledge that I have read and understand the job requirements, responsibilities and expectations set forth in the job description provided for my position. I attest that I can perform the essential job functions as outlined with or without any reasonable accommodation.