Automotive Customer Service Representative Sales Bilingual

BDC Representative Automotive Sales Support New & Used Car Sales | Harr Motor Group Worcester, MA | $19$31/hr with Weekly Bonus Pay

Harr Auto Group's Credit Express division specializes in helping customers with all types of credit backgrounds find the right vehicle. As a Bilingual Sales Business Development Representative (BDR), you will serve as a trusted first point of contact for our Spanish-speaking customer base connecting them with financing solutions and showroom appointments in their preferred language. This is a high-energy, phone-forward role that makes a real difference in the community, with strong earning potential.

Position Details

Department: Credit Express Business Development Center (BDC)

Reports To: BDC Manager

Schedule: Full-time | Rotating schedule including some weekends

Compensation: Hourly base + performance-based incentives

Location: Worcester, MA

Key Responsibilities

• Handle inbound and outbound calls, texts, and emails for Credit Express leads in both English and Spanish in a timely and professional manner
• Serve as the primary BDC point of contact for Spanish-speaking customers throughout the Worcester region
• Qualify customers by understanding their credit situation, vehicle needs, and timeline
• Set and confirm showroom appointments for the sales team
• Follow up with unsold or uncontacted leads according to BDC processes and cadences
• Log all customer interactions accurately in the CRM (DriveCentric) in English
• Assist teammates with Spanish-language customer communications as needed
• Meet or exceed weekly and monthly appointment and show rate targets
• Collaborate with Credit Express sales staff to ensure smooth handoffs and a seamless customer experience
• Maintain professionalism and empathy when working with customers in challenging financial situations
• Participate in team meetings, training sessions, and ongoing coaching

What We're Looking For

• Fluent in both Spanish and English written and verbal
• Strong verbal communication skills; confident and comfortable on the phone in both languages
• Positive, resilient attitude with the ability to handle objections gracefully
• High level of empathy and professionalism when working with customers who may have credit challenges
• Ability to multitask and manage a high volume of leads in a fast-paced environment
• Prior BDC, call center, sales, or customer service experience preferred
• Automotive industry experience a plus but not required we will train the right candidate
• Familiarity with CRM platforms is a plus (DriveCentric experience a bonus)
• Reliable, punctual, and team-oriented

What We Offer

• Competitive hourly base pay plus performance bonuses
• Paid time off: 1 week sick pay and 2 weeks vacation after 90 days of employment
• Paid training and ongoing development
• Clear path for growth within the BDC and across Harr Auto Group
• Supportive, inclusive team environment with engaged leadership
• Employee discounts on service
• Health benefits and childcare reimbursement ($100/week)