Senior Director, Product Marketing- Payer

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.

Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare's greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.

Overview:
The Senior Director, Product Marketing is responsible for developing and driving a comprehensive, multi-channel product strategy to fuel and accelerate the commercialization engine across a business unit with a deep understanding of our products, use cases, and buyer personas. The Senior Director, Product Marketing leads and directs the team responsible for creating and executing the strategic marketing plans, including campaign identification, creation of marketing assets and materials, tracking of marketing campaign success metrics. The Senior Director, Product Marketing is key contributor and collaborator across the larger Marketing organization at Inovalon and drives programs and practices to maintain and enhance brand awareness and equity. This role will leads and directs a Product Marketing team to support the Sales team in achieving revenue growth objectives through the creation of compelling messaging and execution of effective marketing campaigns.

• Lead a team in the development of the marketing strategy by analyzing, prioritizing, approving marketing activities to generate leads and increase brand visibility and equity.
• Define and direct the Product Marketing team's strategy and work to drive positioning of our products in the marketplace. Execute upon the commercialization strategy with a deep understanding of our products, use cases, and buyer personas.
• Understand client needs and behaviors, define key benefits that differentiate our products and services, and deliver compelling messaging across multiple business units and distribution channels and partnerships to effectively promote our products.
• Attain or exceed on the agreed upon Marketing Qualified Leads (MQLs) and Marketing bookings contribution to Sales for the assigned Business Unit/s or products.
• Collaborate with Marketing, Product, and Sales teams, you'll own the success of go to market and launch strategies for new products and features. You'll work collaboratively to deliver campaigns that unify and amplify brand position, and client value.
• Partner with the Finance and Product teams to develop optimal pricing strategies.
• Effectively manage the Product Marketing team budget and overall advertising strategy and spend for print, online, and social media.
• Own the strategic decisions regarding participation and budget for all tradeshow and industry events for each of assigned market, or product.
• Lead the development and execution of the annual Marketing Plan including defining the objectives, key performance and results for the product marketing team, and drive articulation of product positioning.
• Direct and lead the Product Marketing team to work closely with commercialization team identifying needs and sharpen product offerings based on feedback from customers, Sales, and competitive offerings.
• Collaborate with analytic team to define and closely track effectiveness of marketing activities and results and stay abreast of pipeline contribution and growth.
• Foster and role model highly collaborative partnerships with Sales and Product Management on continuous fine-tuning of campaigns to improve results.
• Build messaging to ensure product differentiation and build a competitive intelligence strategy for consistent assessment and knowledge sharing across the business.
• Partner with Corporate Communications and Brand to define and orchestrate the Inovalon industry brand awareness strategy.
• Provide deeper insights to drive program performance, you'll identify internal and 3rd party research needs to support product positioning and go-to-market plans.
• Assess market needs and opportunities for software applications and define market requirements and desired positioning while collaborating with Product Management to align product strategy and roadmaps to the market needs.
• Establish Strategic Imperatives and supporting KPI's for your team's efforts and work closely with the Analytic team to track performance to ensure marketing plans are delivering expected business outcomes.
• Maintain compliance with lnovalon's policies, procedures and mission statement.
• Adhere to all confidentiality and HIPAA requirements as outlined within lnovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.
• Fulfill those responsibilities and/or duties that may be reasonably provided by lnovalon for the purpose of achieving operational and financial success of the Company.
• Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.
• We reserve the right to change this job description from time to time as business needs dictate and will provide notice of such.

Education:

• Bachelor's Degree in Arts/Sciences (B.A./B.S.) in marketing or related field or equivalent experience required

Experience:

• 15+ Years of experience in full cycle product marketing, including at least 8+ years of management responsibility required

Skills and Abilities:

• High-energy, attention to detail, multi-tasking, and can-do attitude required.
• Demonstrate flexibility with the ability to act nimbly and quickly, to solve challenges and react as necessary, even if limited information is available.
• Knowledge of marketing techniques and concepts.
• Able to perform under pressure and manage multiple competing deadlines.
• Persuasive and diplomatic with the ability to think creatively.
• Proficiency in Microsoft Word, Outlook, Excel, and PowerPoint required.
• Basic knowledge of Salesforce is preferred.

Working Conditions and Physical Demands:

• This is a primarily sedentary role. The employee is regularly required to sit, talk, and hear for extended periods of time, and also required to repetitively use manual labor to operate a computer keyboard and other office equipment.

The employee may occasionally need to stand, walk, or lift and/or move up to 10 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Inovalon Offers a Competitive Salary and Benefits Package

In addition to the base compensation, this position may be eligible for performance-based incentives.

The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That's why Inovalon offers a valuablebenefits packagewith a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.

This position is not eligible for immigration sponsorship (e.g. H-1B, TN, or E-3). Applicants must be authorized to work in the United States as a condition of employment. (This is only applicable for US-based positions)

If you don't meet every qualification listed but are excited about our mission and the work described, we encourage you to apply. Inovalon is most interested in finding the best candidate for the job, and you may be just the right person for this or other roles.

By embracing inclusion, we enhance our work environment and drive business success. Inovalon strives to provide equal opportunities to the communities where we operate and to our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.

Inovalon is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.

To review the legal requirements, including all labor law posters, please visit this link

To review the California Consumer Privacy Statement: Disclosures for California Residents, please visit thislink

Required

Preferred

Job Industries

• Other