Digital Marketing Manager

Digital Marketing Manager Full Time, West Palm Beach, FL, US Salary Range: $70,000.00 to $75,000.00 annually Company Overview Founded in 2014, Sound Royalties is the world's leading specialty finance company for the global creative industries, providing funding solutions to music creatives, YouTube creators, and TV/Film professionals without risking ownership of their work. Its mission is to provide flexible financing that empowers creators to choose from a variety of pricing options. About the role Sound Royalties is seeking a data-driven Digital Marketing Manager to lead the strategy and execution of digital campaigns across all products and services. This hands‑on role is ideal for someone who thrives on optimizing performance, driving lead generation and engagement, and scaling digital impact across platforms. Primary Responsibilities Email Marketing & CRM: Develop and optimize automated email campaigns in Salesforce Marketing Cloud; integrate CRM with Marketing Cloud for segmentation, personalized content, funnel tracking, and lifecycle marketing; use A/B testing, analytics, and dynamic content to improve engagement, click‑through, and conversion rates; track and report performance across platforms including Salesforce Campaigns. Lead Generation & Paid Media: Plan and manage Google Ads, retargeting, and paid social campaigns (LinkedIn, Meta, YouTube) to drive qualified leads; implement advanced tracking (UTMs, pixels, tags) and integrate with Salesforce, WordPress, and Power BI; optimize conversion funnels and execute remarketing strategies. Website & SEO: Oversee content and performance of the WordPress site to ensure seamless UX and strong SEO; execute on‑page and off‑page SEO tactics to grow organic traffic and improve search visibility. Analytics & Optimization: Own Google Analytics (GA4), Tag Manager, and dashboard reporting to monitor campaign performance and user behavior; ensure data accuracy across channels and align KPIs with business goals; identify and resolve conversion bottlenecks using data insights. Compliance & Privacy: Ensure all digital marketing practices comply with GDPR, CCPA/CPRA, and global data privacy laws; manage cookie consent platforms and advise on privacy‑first strategies. Experience and Qualifications 5+ years in digital marketing, ideally in fintech, music, entertainment, or financial services. Proficient in Salesforce Marketing Cloud, CRM integration, SQL, and AmScript. Deep knowledge of Google Ads, GA4, UTM tracking, SEO, and paid social. Strong grasp of data privacy laws and compliance. Highly analytical with proven ability to optimize based on performance data. Bonus experience and qualifications Certifications in Google Ads, GA4, or Salesforce Marketing Cloud. Experience with music royalties, creator economy, or referral programs. Working knowledge of HTML/CSS, SQL, AmScript, and Power BI. Why work with us? Our employees describe our culture as a family‑type environment and love working here. We work hard, play hard, and look out for each other. We are passionate about the unique products and services we provide to the music community. What’s not to love? We take care of the customers, and management takes care of us. You will benefit from an excellent base pay with discretionary bonus, 401(k) with a match, outstanding medical, dental and vision plans, paid time off, and a modern new office space in an eco‑friendly building. Equal Opportunity Employer Sound Royalties is a GoDigital Media Group company that is committed to creating an inclusive work environment that reflects the diversity of our community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision‑making, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age (40 and over), sexual orientation, veteran or military status, and other protected categories. #J-18808-Ljbffr TerraScale