Social Media Manager

BRANDING COMMUNITY MANAGEMENT CREATIVE DIRECTION PERFORMING ARTS PHOTOGRAPHY SOCIAL MEDIA VIDEO EDITING Job Description Create and manage all organic posts on social media. Platforms include but are not limited to: Instagram, Facebook, YouTube, TikTok, and LinkedIn. Content types include photos, graphics (designed in Canva or Adobe Creative Suite), videos (edited in CapCut or similar software), and more. Plan and manage all paid advertising placements. Platforms may include but are not limited to Meta, Google, and TikTok. Configure Meta Pixel and track conversions. Research, learn, and apply Actor’s Equity Association, show-specific, and other rules for creating social media content. Digital reputation management and brand awareness. Monitor and respond to comments, mentions, tags, and more. Pay attention to musical theatre-focused social media spheres and comment/show support where appropriate. Build and maintain relationships with social media influencers and media contacts. Coordinate and manage the Instagram Takeover process with the actors. Coordinate with vendors/advertising partners for commercials, paid TV, OTT, radio, etc. Coordinate with Education and Development departments on unique campaigns, including but not limited to The Betty Lynn Buckley Awards and North Texas Giving Day. Coordinate with Production department for press events, appearances, and content creation opportunities. Additional duties as assigned. Job Qualifications EDUCATION: Bachelor’s degree in communications, marketing, public relations, graphic design, or equivalent work experience. SKILLS: Expert in social media and content creation, strong personal portfolio and online presence, creative, a strategic thinker and team player. Must be detail-oriented and highly organized. Content creation experience required, must have familiarity with either Adobe Creative Suite, Canva or CapCut (or similar content creation apps/software). Experience managing a social media account of 8K+ followers is preferred. Experience managing paid social advertising is preferred. Posted By Casa Mañana Casa Mañana strives to create, nurture, and advance live professional theatre unparalleled in artistic excellence for the enrichment and education of our diverse community and its future generations of artists and patrons. Casa Mañana is committed to fostering an inclusive and diverse arts community in Fort Worth. We welcome applicants of all abilities, ethnicities, gender identities and ages to apply for positions. Casa Mañana is an equal opportunity employer. URL #J-18808-Ljbffr Dallas Society of Visual Communications