Marketing Assistant
Dairy Farmers of America
General Purpose
Support the brand marketing team behind our frozen dessert portfolio, partnering closely with Brand Managers to help bring campaigns, initiatives, and brand strategies to life. This role plays a key part in keeping projects organized and moving forward-providing hands-on support across a variety of priorities that shape how our brands show up in the market.
You'll gain exposure to the day-to-day work of brand marketing, collaborating with cross-functional teams and contributing to projects that connect consumers to products they know and love.
Job Duties and Responsibilities
- Undertake daily administrative tasks to support the functionality and coordination of the department's activities
- Support the marketing team by providing project-specific administrative support
- Support the marketing team with planning, implementing, and monitoring marketing campaigns (traditional or digital campaigns)
- Create reports on key metrics in order to monitor campaign efficiency
- Assist with the production of marketing materials and collateral
- Prepare data reports, graphs, charts, and slides in a clear format
- Create surveys, questionnaires, and other tools to measure marketing impact
- Assist in conducting market research to better understand our marketing needs and target audience; utilize marketing analytics techniques to gather important data (social media, web analytics, rankings, etc.)
- Update spreadsheets, databases, and inventories with statistical, financial and non-financial information
- Help organize and coordinate marketing events such as conferences, webinars, and trade shows; attend to help facilitate their success as appropriate
- The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required.
Education and Experience
- High school diploma or equivalent
- Undergraduate degree in marketing, business, or related curriculum preferred
- Up to 1-2 years of experience working in a support or administrative capacity in an office, marketing, or social media environment
- Certification and/or License - may be required during course of employment
Knowledge, Skills, and Abilities
- Basic knowledge of and skill with Microsoft Office Suite and company computer systems
- Basic understanding of marketing principles
- Detail oriented
- Able to communicate clearly and effectively, both verbally and in writing
- Able to multi-task and organize own work activities
- Able to follow directions and meet deadlines
- Must be able to read, write and speak English
An Equal Opportunity Employer
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