Affiliate Marketing Coordinator

Pay Range: $45,000 to $55,000 per year, depending on experience Department: Marketing Reports To: Brand Manager Employment Type: Full-time, Exempt Experience Level: 2+ years minimum About Us Pink Stork is a women-owned, women-led wellness brand on a mission to encourage, inspire, and strengthen women, guided by faith, science, and a deep commitment to whole-woman health. We are a fast-growing ecommerce brand with a passionate community of customers who don't just buy our products but also believe in our mission. We sell across Amazon, TikTok Shop, Walmart, our own website (pinkstork.com), and wholesale. We move fast, think like owners, and hold ourselves to a high standard. If you want to do the best work of your career inside a brand that actually matters to people, this is the place. Position Overview We are looking for an Affiliate Coordinator to build and scale Pink Stork's affiliate and creator ecosystem across TikTok Shop, Amazon, and our DTC website. This is a data-first role: you will use performance data to decide who gets samples, what commission structures make sense, and where to invest affiliate resources for the best return — then execute on those decisions day to day. You will work closely with the Brand Manager and cross-functionally with ecommerce, creative, and operations to make sure affiliate spend and effort is going toward the partners and channels that actually drive revenue, and that Pink Stork's affiliate programs run efficiently across every channel. This role is ideal for someone who is analytical first and personable second — comfortable digging into performance data to make commission and allocation decisions, and comfortable building real relationships with affiliates once those decisions are made. Key Responsibilities Affiliate & Creator Recruitment Source, recruit, and onboard affiliates and creators across TikTok Shop, Amazon Influencer/Associates programs, and DTC affiliate channels Build and maintain relationships with high-potential affiliates to drive consistent content output and revenue growth Activate affiliates through product seeding, sampling programs, and performance incentives Identify emerging creators and affiliate opportunities to fuel incremental growth Performance & Revenue Optimization Analyze affiliate performance data across GMV, content volume, conversion, and ROI by channel to determine where to focus resources Make data-based recommendations on commission structures, incentive levels, and sample allocation — identifying which affiliates and content types actually drive return Build and maintain reporting that tracks affiliate performance against cost (samples, commissions, incentives) to inform ongoing investment decisions Continuously test and refine affiliate mix and incentive structures based on results, not instinct Campaign & Program Execution Coordinate product shipments, affiliate offers, and campaign logistics Ensure affiliates have clear briefs, selling angles, and product education to create effective content Maintain organized tracking of affiliate communications, deliverables, and agreements Cross-Functional Collaboration Work with the ecommerce and operations teams to ensure inventory, sampling, and fulfillment align with affiliate demand Partner with the Brand Manager to align affiliate strategy with broader brand and content goals Support reporting and performance insights across TikTok Shop, Amazon, and DTC affiliate programs Stay current on affiliate marketing trends, creator behaviors, and platform updates across TikTok, Amazon, and DTC Bring proactive recommendations to improve Pink Stork's affiliate strategy Qualifications Required 2+ years of experience in affiliate marketing, influencer marketing, or creator partnerships Demonstrated analytical experience — this can come from a job, internship, or college coursework (e.g., statistics, data analysis, economics, business analytics) — with the ability to speak to specific analysis you've done and decisions it drove Comfort working in spreadsheets to build reporting, model scenarios, and analyze performance data, not just record it Familiarity with affiliate ecosystems across at least one of the following: TikTok Shop, Amazon Influencer/Associates, or DTC affiliate platforms Strong organizational skills and attention to detail Comfortable working in a fast-paced, high-growth environment with evolving priorities Excellent written and verbal communication skills Preferred Experience working across multiple affiliate channels (TikTok Shop, Amazon, DTC) simultaneously Experience in wellness, supplements, or consumer ecommerce brands A genuine connection to women's wellness, faith-based values, or mission-driven brands Who You Are You are an analyst first. You default to data when making decisions about commissions, sample allocation, and where to invest affiliate resources — not gut feel You are execution-focused and highly organized, with strong attention to detail You are personable and communicate well with affiliates, creators, and internal teams — but relationships follow the numbers, not the other way around You are curious and proactive, constantly digging into performance data to find ways to improve results You have a genuine heart for women's wellness and understand what it means to serve a community with care and authenticity What We Offer Benefits Include: 401(k) with company match Paid time off Parental leave Medical, Dental, and Vision Insurance HSA and FSA plans Professional Growth: Be challenged to grow personally and professionally in a company that values creativity, innovation, and excellence. Impactful Work: Help build a brand that genuinely changes how women think about their wellness — and build the affiliate community that helps carry that message further. Core Values at Pink Stork Adaptability: We embrace change and adjust quickly as we learn what works. Growth requires flexibility, and we strive for constant improvement and development, both personally and professionally. Urgency: Move fast. We act with speed and purpose, understanding that fast execution is critical to our success. Leaders set the pace, and we disagree and commit quickly. Entrepreneurial Spirit: We cultivate a culture of innovation, encouraging risk‑taking and the pursuit of new opportunities. Scrappiness and tenacity define us. We make the most out of what we have and find creative solutions to problems. Excellence: We set high standards and strive for excellence in all that we do, from our products to our customer service. Our work is either insanely great or not. Energy: We bring passion and enthusiasm to our work, fueling a vibrant and dynamic workplace. Critical Thinking: We approach every challenge with a thoughtful, analytical mindset. Critical thinking and problem solving are crucial skills for team members at every level of the organization. Pink Stork is an equal opportunity employer that values diversity. We encourage applications from all backgrounds and experiences. #J-18808-Ljbffr