Senior Paid Search Specialist

Google Ads Specialist

AmeriPharma is seeking a results-driven Google Ads Specialist to strategize, execute, and optimize paid media campaigns across Google, Bing, and YouTube Ads. This role requires deep expertise in search, display, and video advertising and will play a critical role in driving qualified traffic, increasing conversions, and delivering measurable ROI for the business. You'll work closely with the digital marketing team to manage full-funnel campaigns, execute A/B tests, analyze performance trends, and translate data into actionable insights. This is a fast-paced, hands-on role ideal for someone who thrives on performance marketing, stays ahead of platform updates, and is passionate about continuous testing and improvement.

Schedule Details

• Location: Remote, Laguna Hills, CA.
• Hours: Monday-Friday, 9:00AM-5:30PM

Duties and Responsibilities

• Plan, launch, and manage paid search and video campaigns across Google Search, YouTube, and Bing Ads (Microsoft Advertising).
• Design full-funnel PPC strategies aligned with brand goals, targeting criteria, budget allocation, and performance benchmarks.
• Conduct in-depth keyword research and audience targeting to maximize reach, relevance, and efficiency.
• Write compelling ad copy for search and display ads, and collaborate with the creative team to produce high-performing YouTube ad content.
• Monitor budgets and campaign pacing to ensure efficient spend and maximize return on ad spend (ROAS).
• Analyze KPIs including CTR, CPC, CPA, conversion rates, and video performance using GA4, Looker Studio, and native ad platforms.
• Continuously test ad variations, landing pages, bidding strategies, and targeting to improve performance and reduce acquisition costs.
• Monitor competitor activity and stay up to date with platform changes, trends, and new advertising tools.
• Deliver clear, actionable reports on campaign performance to stakeholders on a weekly and monthly basis.

Required Qualifications

• 7+ Years proven experience managing Google Ads campaigns with a focus on paid search.
• Google Ads certifications (e.g., Google Ads Search Certification)
• Deep knowledge of GA4
• In-depth knowledge of Google Ads platform, including setup, keyword research, ad creation, and bid management.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics).
• Attention to detail, data-driven decision-making, and optimization skills.
• Familiarity with A/B testing and conversion rate optimization (CRO).
• Effective communication skills for cross-functional collaboration and reporting.
• Understanding of search engine optimization (SEO) principles.

Education and Experience Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Experience with keyword research, bid strategies, audience segmentation, and ad performance optimization.
• Strong analytical skills with experience using GA4, Looker Studio, and native ad platform reporting tools.
• Demonstrated ability to work independently, manage multiple campaigns, and meet deadlines in a remote setting.

Preferred Qualifications

• Proficiency with Google Tag Manager and WordPress.
• Experience in Looker Studio reporting and dashboard creation.
• Experience working in healthcare, pharmacy, or regulated industries.

AmeriPharma's Mission Statement

Our goal is to achieve superior clinical and economic outcomes while maintaining the utmost compassion and care for our patients. It is our joint and individual responsibility daily to demonstrate to outpatients, prescribers, colleagues, and others that We Care!

Physical Requirements

The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations

EEO Statement

The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The duties and responsibilities of this position are subject to change and other duties may be assigned or removed at any time. AmeriPharma values diversity in its workforce and is proud to be an AAP/EEO employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, age, protected veteran status, or on the basis of disability or any other legally protected class.