Director of Product, Subscriber Value
Full-time
Life360
Role Description
As Director of Product, Subscriber Value, you will be responsible for developing and executing a strategy to deliver value to our subscribers, while growing Life360’s subscriber base and subscription business.
- Develop new freemium features and improve existing ones.
- Own the architecture and pricing of what members get for what they pay (tiers, entitlements, bundles, add-ons).
- Lead the portfolio of partner-powered value that complements the features we build ourselves.
- Accountable for the growth of our subscriptions and the satisfaction of members who choose to pay for one.
- Set a strategy for one of Life360's highest-leverage surfaces.
- Drive outcomes by working across engineering, design, analytics, ML, finance, and business development teams.
- Advocate for subscriber value with the executive team and at every level of the company.
- Use AI throughout your workflow and help define what AI-native product management looks like on the monetization side of the business.
Qualifications
- 10+ years in consumer products, including 5+ years owning subscription monetization at scale.
- Demonstrable success in developing strategies that led to the growth of a subscription business.
- Direct, hands-on ownership of pricing and packaging.
- A track record of product work enabled by commercial partnerships.
- Deep fluency in mobile subscription mechanics.
- Genuine unit economics fluency across lifetime value, gross margin, CAC, cohort retention curves, and contribution per member.
- Strategic ownership at the Director level.
- AI-native operator.
- Deep empathy for families and comfort with the central tension of this role.
Requirements
- Own the subscriber value strategy: define the membership portfolio architecture.
- Drive the Subscriber Value roadmap and the development of freemium features.
- Grow revenue per membership and set the framework for monetization.
- Own premium services provided through 3rd parties and identify new opportunities.
- Own pricing and packaging, including price architecture and execution of price changes.
- Drive a culture of experimentation, leveraging AI and data science.
- Operate as an AI-native product leader.
Benefits
- Competitive pay and benefits.
- Medical, dental, vision, life, and disability insurance plans (100% paid for US employees).
- 401(k) plan with a company matching program in the US and an RRSP with a DPSP for Canadian employees.
- Employee Assistance Program (EAP) for mental wellness.
- Flexible PTO and 12 company-wide days off throughout the year.
- Winter and Summer Weeklong Synchronized Company Shutdowns.
- Learning & Development programs.
- Equipment, tools, and reimbursement support for a productive remote environment.
- Free Life360 Platinum Membership for your preferred circle.
- Free Tile Products.
Vacancy posted 23 days ago
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