Head of Brand & Marketing

Head Of Brand & Marketing

Role: Head of Brand & Marketing Location: San Francisco, CA (Hybrid) Employment Type: Full-Time Salary: $140,000–$220,000 + bonus Other: Equity options

Ever is building the future of auto retail. As the first AI-native auto retail platform, we are building the next $100B+ automotive business, starting with electric vehicles. Our AI-native product and operations power our full-stack auto retail business, serving EV buyers and sellers across the nation, both online and offline.

Based out of San Francisco and expanding nationwide, we are backed by leading investors and led by former tech & automotive professionals from Uber, Tesla, Rivian, Lithia, Penske, Carvana, Lyft, Meta, J.P. Morgan, BCG, and more. After our recently completed Series A financing, we have raised $100M in total equity and debt funding. We are growing rapidly and actively recruiting exceptional talent to join our mission of building the next-generation auto retail platform.

What You'll Do

• Own Ever's marketing function end-to-end: brand, growth, lifecycle, content, PR, and partnerships
• Develop Ever's brand positioning and storytelling across all channels
• Help define and execute the company's go-to-market, growth, and market launch strategy
• Help build a high-performing marketing team across performance, content, lifecycle, and brand
• Partner closely with Product, Engineering, and Sales to drive customer acquisition and retention
• Own top-of-funnel growth across paid, organic, partnerships, and community
• Lead demand generation and funnel optimization efforts
• Own CRM, lifecycle marketing, and customer communications
• Manage agency and external partner relationships
• Set and track marketing KPIs (CAC, CM, conversion, brand metrics)
• Own marketing budget and ROI
• Scale marketing infrastructure as Ever expands nationally

Qualifications & Fit

• 5–10+ years of marketing leadership experience in high-growth consumer, tech or marketplace companies
• Exceptional storytelling and brand instincts
• Experience building marketing teams from scratch preferred
• Strong background in growth, performance marketing, and funnel optimization
• Proven track record scaling customer acquisition efficiently
• Strategic thinker with strong execution skills
• Experience working closely with founders and exec teams
• Data-driven decision maker
• Comfortable operating in ambiguity and moving fast

Technical Skills

• Deep experience with performance marketing platforms (Google, Meta, TikTok, etc.)
• Analytics and attribution tooling (GA4, Looker, PostHog, Amplitude)
• Strong CRM & lifecycle marketing experience
• A/B testing and experimentation frameworks
• Marketing automation and CDP experience
• Budget forecasting and ROI modeling
• Strong understanding of SEO, content, and community growth

Benefits

• Competitive salary and performance-based bonus
• Potential equity options
• Health, dental, and vision insurance
• Flexible / Unlimited PTO
• 401(k) plan

Why Ever and this role?

• Own marketing at a category-defining startup
• Build the growth engine that helps us become a $100B+ company
• Work directly with founders and exec team
• Massive long-term upside and leadership growth
• Shape Ever's brand and customer voice from the ground up

Ever is an equal opportunity employer. We encourage applicants from all backgrounds and experiences to apply.