Demand Generation Manager

Demand Generation ManagerWe are seeking a highly strategic and hands-on Demand Generation Manager to build and scale our B2B pipeline generation engine. This role is responsible for driving qualified sales opportunities for our sales team by developing and executing an integrated demand generation strategy across paid media, content, outbound, events, partnerships, and ABM. This person will own top-of-funnel growth while working cross-functionally with creative, media, sales, and leadership to consistently generate high-quality meetings with enterprise brands spending $2MM+ annually on advertising.ResponsibilitiesDevelop and execute the overall B2B demand generation strategyGenerate qualified meetings for the sales organizationBuild account-based marketing (ABM) programs targeting enterprise advertisersDevelop industry-specific campaigns across key verticals including:TelehealthHealth & WellnessNutraceuticalsFranchiseHome ServicesLegalFinancial Services & LendingEcommerceOwn paid demand generation across LinkedIn, Meta, Google, CTV, and emerging channelsPartner with Creative to produce thought leadership, case studies, videos, webinars, landing pages, and sales enablement assetsCoordinate partner marketing initiatives with platforms such as MNTN, Tatari, TVScientific, Google, Meta, and othersOwn conference strategy including sponsorship evaluation, speaking opportunities, attendee outreach, meeting booking, executive dinners, and roundtablesBuild scalable outbound programs leveraging email, LinkedIn, gifting, and intent dataOptimize the full demand funnel using HubSpot (or similar CRM), attribution, reporting, and conversion analyticsReport on pipeline generation, marketing-sourced revenue, CAC, meeting conversion rates, and ROIIdeal Candidate4+ years in B2B demand generation for an agency, SaaS, MarTech, or AdTech companyProven experience generating enterprise sales opportunities—not just MQLsStrong ABM and paid media experienceDeep understanding of LinkedIn advertising and outbound strategiesExperience managing webinars, executive events, conferences, and partner marketingHighly analytical with a strong understanding of attribution, CRM reporting, and pipeline metricsPerformance DrivenComfortable working in a fast-paced, entrepreneurial environmentSuccess MetricsMarketing-qualified pipeline generatedSales-qualified meetings bookedPipeline value createdRevenue influencedCAC and pipeline efficiencyEvent ROIPaid media ROIContribution to overall agency growth