Market Research Analyst

At Houston Methodist, the Market Research Analyst is responsible for tracking brand imagery and marketplace performance and stewarding results to the marketing team and broader HM organization. This position conducts analysis as required to address ad hoc business questions and issues and helps manage information services operations for Corporate Marketing and the Contact Center. The Market Research Analyst position coordinates and fulfills requests for local and national consumer and physician mailings. Other responsibilities for this position may include being the main point of contact for specific internal clients.

FLSA STATUS
Exempt

QUALIFICATIONS

EDUCATION

• Bachelor’s degree in Market Research, Business Administration, Statistics, Information Technology or related field
• Master’s degree preferred

EXPERIENCE

• Four years of market research or related analytical experience
• Healthcare experience preferred

SKILLS AND ABILITIES

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security.
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
• Excellent analytical and observation skills with the ability to take large amounts of complex statistical data and present it in a simplified, easy to digest format.
• Good grasp of normalized database logic and terminology with experience in relational databases a plus
• Able to effectively collaborate with internal and external team members and partners (i.e. agencies, research vendors).
• Ability to obtain and analyze performance data from internal and third-party databases/systems (e.g., Truven MarketDiscovery Planning, NRC Market Insights)
• Proficient in Access, Excel, Word, PowerPoint, SQL, and graphic packages such as MapPoint. Additional experience with statistical packages (SAS, SPSS or similar) is preferred. Experience with data visualization software (e.g., Tableau) preferred
• Knowledge of survey methodology and statistics preferred
• Excellent time management, prioritization, and communication skills

ESSENTIAL FUNCTIONS

PEOPLE ESSENTIAL FUNCTIONS

• Works collaboratively across the System, including hospital leadership, marketing, and finance, to obtain the data necessary for marketplace analysis and reporting.
• Collaborates with market research team members to produce and deliver robust, holistic analyses to clients.

SERVICE ESSENTIAL FUNCTIONS

• Assists in oversight of the systematic reporting schedule that provides complex, in-depth market analysis for all of the Houston Methodist hospitals and the system overall; the various reports analyze hospital service area demographics, volumes, market share, payer mix and patient transfers.
• Designs and implements reporting, data extracts and manipulation in support of department objectives and goals.
• Researches, analyzes and monitors local and national health care environment, market and competition to assess impact to Houston Methodist hospitals.
• Communicates and presents market analysis findings to leadership across the System.

QUALITY/SAFETY ESSENTIAL FUNCTIONS

• Compiles and interprets marketing, contact center, web, and financial data for quarterly marketing and service line reporting.
• Monitors integrity of the information contained in the databases and determines how to translate data into usable, actionable information for the formation and execution of marketing strategies and measures of success.

FINANCE ESSENTIAL FUNCTIONS

• Oversees, coordinates and analyzes local and national consumer and physicians mailings, implementing and utilizing segmented data with an eye toward cost efficiency.
• Assures operability of information technology systems to support operations of Corporate Marketing.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

• Uses data from information systems to support the development of marketing plans and evaluate the success of marketing efforts.
• Seeks opportunities to apply new research techniques to understand key business questions.

SUPPLEMENTAL REQUIREMENTS
WORK ATTIRE

• Uniform: No
• Scrubs: No
• Business professional: Yes
• Other (department approved): Yes

ON-CALL*
*Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Events, etc) regardless of selection below.

• On Call* No

TRAVEL**
**Travel specifications may vary by department**

• May require travel within the Houston Metropolitan area Yes
• May require travel outside Houston Metropolitan area No

QUALIFICATIONS

EDUCATION

• Bachelor’s degree in Market Research, Business Administration, Statistics, Information Technology or related field
• Master’s degree preferred

EXPERIENCE

• Four years of market research or related analytical experience
• Healthcare experience preferred