Senior Copywriter - Digital Content & SEO
$35 per hourTemporary
Kforce has a client in San Antonio, TX that is seeking a Senior Copywriter - Digital Content & SEO. Responsibilities:
- Create high-quality, engaging digital content for web pages aligned to SEO and GEO best practices
- Partner with UX writers, designers, and business stakeholders to deliver cohesive digital experiences
- Translate business requirements into clear, concise, and conversational content aligned to brand voice
- Ensure all content meets USAA brand, accessibility, and compliance standards
- Leverage user-centered design principles, content strategy, and testing insights to inform content decisions
- Manage and deliver content in a fast-paced, deadline-driven environment (1-3 day turnaround on some deliverables)
- Adapt content based on feedback from stakeholders and subject matter experts
- ~200 product and agency pages
- State-specific landing pages (e.g., pet insurance across all 50 states)
- Educational and advisory content (e.g., -Why do I need pet insurance?-)
- Heavy focus on SEO-driven content vs. traditional UX writing
- Opportunity to support a large-scale enterprise SEO transformation
- Product/landing pages
- Scalable templates
- Educational/resource center content
- 6+ years of experience in: Digital copywriting and SEO content development (primary focus); Writing for web-based user experiences and long-form digital content
- Strong expertise in: SEO best practices (keyword optimization, page structure, search performance); AP Style and applying enterprise content/style guidelines
- Proven ability to: Write in a clear, concise, and conversational tone; Work cross-functionally with design teams and subject matter experts; Manage multiple projects and competing priorities effectively
- Strong communication, organizational, and problem-solving skills
- Ability to thrive in a high-volume, fast-paced environment
- SEMrush (or similar) experience
- Microsoft Word experience
- Slack experience
- Familiar with AI writing tools and prompt-based content tools
- Edit content within components, frames, and prototypes
- Navigate design files and layers
- Apply formatting updates (font styles, bullets, layout adjustments)
- Work within design systems and version history
- Experience supporting financial services, insurance, or regulated industries
- Exposure to UX writing or content design principles (not the primary focus)
- Experience working on large-scale content transformation or SEO initiatives
- Familiarity with accessibility and compliance content standards
Vacancy posted 10 days ago
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