Product Marketing Director

Product Marketing Director at perk About the role Perk is on the lookout for a dynamic Product Marketing Director to redefine how our integrated platform for travel and expense management is perceived in the marketplace. This pivotal position will involve developing engaging narratives, spearheading go-to-market initiatives, and enhancing our competitive intelligence. Your contributions will significantly impact product evolution and revenue growth. Key facts Location: Barcelona Engagement: Full-time Compensation: Competitive salary and equity Workplace: Hybrid (3 days in office) What you'll do Craft and articulate Perk's key messaging and platform positioning to effectively differentiate us from competitors, influencing everything from website content to sales presentations. Oversee comprehensive go-to-market strategies for new product launches and significant updates, ensuring they achieve commercial success. Develop a strong competitive intelligence framework that includes thorough market analysis, win/loss assessments, and customer feedback. Partner with Revenue leadership to bolster sales enablement, enhance win rates, and facilitate effective product adoption across the organization. Lead and mentor the Product Marketing team, establishing operational benchmarks and nurturing strategic collaborations throughout the company. Conduct in-depth market research to identify trends, customer needs, and competitive landscape, using insights to inform product development and marketing strategies. Collaborate closely with cross‑functional teams, including Product Management and Sales, to ensure alignment on product features, benefits, and value propositions. Monitor and analyze product performance metrics to refine marketing strategies and optimize revenue generation efforts. Foster a culture of innovation within the team, encouraging creative thinking and experimentation in marketing approaches. Act as a key spokesperson for Perk, representing the company at industry events, conferences, and in media engagements. Create and manage a comprehensive marketing calendar that aligns with product launches and promotional campaigns. Utilize data analytics tools to track the effectiveness of marketing initiatives and adjust strategies as needed for continuous improvement. Requirements Extensive experience in building and leading product marketing teams within fast-paced B2B SaaS environments. A proven history of managing go-to-market strategies for intricate software solutions and translating product investments into measurable business outcomes. In-depth knowledge of the financial buyer persona, with the ability to craft unique positioning even in competitive situations. Outstanding storytelling capabilities, adept at simplifying complex technical concepts for CFO-level stakeholders. Comfortable engaging at an executive level across Product, Revenue, and Marketing divisions. Strong business acumen with a focus on data-driven decision-making processes. Highly influential with exceptional communication abilities, skilled at fostering alignment across various departments. An AI-first mindset, leveraging artificial intelligence to enhance workflows, research methodologies, and output quality. Nice to have Experience in a startup or scale-up environment, demonstrating adaptability and resilience. Familiarity with travel and expense management solutions or related industries. Knowledge of digital marketing strategies and tools, including SEO, content marketing, and social media. Proficiency in multiple languages, particularly Spanish and Catalan, to enhance communication in our diverse workplace. Skills & tools Proficient in marketing automation platforms, CRM systems, and analytics tools. Strong understanding of digital marketing techniques and best practices. Ability to utilize project management software to streamline processes and enhance team collaboration. Familiarity with data visualization tools to present insights effectively. Practical notes We offer relocation assistance for candidates moving to Barcelona. English is the primary language used in the office; please ensure your resume is submitted in English. Our benefits package includes competitive pay, equity options, generous vacation allowances, private healthcare or gym memberships, life insurance, company-sponsored events, Spring Health wellbeing support, flexible compensation options, 17 weeks of paid parental leave, 16 hours of paid volunteering time, up to 20 "Work from Anywhere" days, language classes (English, Spanish, Catalan), and a four-week paid sabbatical after five years of service. Perk follows an in-person-first approach, requiring employees to be in the office three days a week. All official correspondence will originate from @perk.com or @externalperk.com email addresses. #J-18808-Ljbffr