Email Marketing Manager
Lark Hospitality
- You'll own the email and SMS channel across the portfolio, exercising independent judgment to translate Commercial and Content priorities into campaign, segmentation, and lifecycle decisions.
- Working within the strategy and growth goals set by the Senior Director of Technology, you'll determine how campaigns are structured, tested, and optimized, and advise stakeholders on how to improve channel performance.
- You'll work closely with Ascent360, our CDP/CRM technology partner, and support lifecycle, CRM, and loyalty efforts across the portfolio, with the opportunity to help build and operate SMS as that channel matures.
- You will support the On a Lark Loyalty program through email and lifecycle execution, including member communications, segmentation, QA, and reporting.
- Campaign Architecture & Deployment: Determine campaign structure, segmentation logic, dynamic content, and automation design in Ascent360, then build, QA, and deploy. Exercise independent judgment on audience targeting and content configuration for each send
- Request Intake & Pipeline Management: Manage the email request pipeline from the Commercial and Content teams — balancing priorities, timelines, audiences, and the campaign calendar.
- Reporting & Performance: Own recurring reporting back to the Commercial and Content teams — engagement, conversion, revenue attribution, subject lines, content and CTAs — and translate results into clear, actionable recommendations.
- Email Governance & Deliverability: Maintain subscription management, deliverability, suppression logic, consent compliance, and quality-assurance standards.
- CRM, Segmentation & Lifecycle Support: Build audience segments and support lifecycle programs using CRM/CDP, behavioral, demographic, and engagement data, partnering with Ascent360.
- Full-Portfolio & Partner Coverage: Own email strategy and execution for the branded collections (Lark, AWOL, Bluebird by Lark, Blind Tiger) and, as a service to our Managed by Lark and independent hotel partners, advise on and tailor each partner's channel approach to their voice, audience, and business goals.
- Creative & Brand Voice: Write on-brand copy and subject lines that capture each property's personality while staying true to Lark's broader brand voice.
- Cross-Functional Collaboration: Serve as the operational hub between the Commercial team (offers, promotions, revenue priorities, segments) and the Content team (copy, creative, brand) to ship accurate, on-brand, accessible, mobile-responsive campaigns.
- Content & Input Gathering: Proactively source campaign inputs — offers, rates, promotions, programming, dates, and creative assets — from the Commercial, Content, and on-property teams, chasing down what's needed to build each send accurately and on time.
- Loyalty Support: Support email and lifecycle touchpoints for the On a Lark loyalty program.
- Channel Strategy & Advisory : Shape and refine the email/SMS approach within the goals set by the Senior Director of Technology, recommend strategy and growth adjustments to Commercial and Content stakeholders, and drive decisions on optimization.
- Testing & Optimization: Design and run A/B and multivariate tests (subject lines, creative, send times, segments), maintain a testing roadmap, and feed winning results back into the Commercial and Content teams to continuously improve open, click, and conversion rates
- Curiosity for AI tools: Comfortable exploring and adopting AI to work smarter — supporting analysis and reporting, assisting with QA, and streamlining production — with sound judgment about where it helps and where the human touch matters.
- Transactional & Triggered Email: Build out the transactional and triggered email program from the ground up — confirmations, pre-arrival, post-stay, and other lifecycle/drip sends — partnering with Ascent360 and the Commercial team to design, deploy, and maintain these automated flows.
- (Future) SMS: Help stand up and operate SMS marketing as the program grows.
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
Vacancy posted 1 day ago
Similar jobs that could be interesting for youBased on the Email Marketing Manager in United States vacancy
- Email Marketing Manager UFC - Manager Las Vegas, NVDigital Marketing · Marketing · Database Marketing/Analytics/Business IntelligenceIn order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process...SuggestedLocal area
$117.9k - $131.77k
...a difference every day. Together, we belong to something beautiful. Your Role at Sephora: Ready for a career glow up? As Marketing Manager, Email & MarTech, you'll be the strategic force behind cutting-edge email campaigns and marketing technology innovation that connects...SuggestedWork at office$117.9k - $131.77k
...a difference every day. Together, we belong to something beautiful. Your Role at Sephora: Ready for a career glow up? As Marketing Manager, Email & Direct Mail, you'll be the driving force behind high-impact email and direct mail campaigns that connect millions of clients...SuggestedWork at office$126k - $144k
...Old House (TOH) digital team is looking for a Digital Media Marketing Manager to lead lifecycle marketing, audience engagement, and membership... ..., and reporting for Insider marketing efforts across email, automation, retention, and conversion campaigns. The ideal candidate...SuggestedWork at officeLocal areaRemote workWork from homeMonday to ThursdayFlexible hours$120k - $160k
...financial technology companies in Chicago? Come join Enova as a marketing leader to support our fast growing OnDeck brand.At Enova,... ...growth. We're looking for a passionate and innovative Email Marketing Manager who is eager to build and grow our Lifecycle Marketing team...SuggestedFull timeSummer workWork at officeLocal areaRemote workMonday to Friday- Job DescriptionGENERAL SUMMARYWe are seeking a strategic, execution-oriented Email & Lifecycle Marketing Manager to scale our email performance and lifecycle programs, positioning email as a primary driver of new memberships, retention, and lifetime value, while supporting...Full timeWork at officeLocal areaShift workWeekend work
- ...Fresh Prints is seeking a Lifecycle & Email Marketing Manager to own our email and SMS content, lifecycle flows, and deliverability. You’ll craft campaigns and automated journeys that feel like conversations, not drip campaigns, and partner with brand and creative to keep...Remote work
Fresh Prints
United States3 days ago - ...To drive engagement and customer retention, the part-time to full-time Email Marketing Manager will develop, implement, and optimize email marketing strategies using Klaviyo, collaborating with clients and internal teams while managing technical setups and analyzing performance...Full timePart timeRemote work
Virtual Vocations Inc
United States3 days ago - ...Paired is a fast-growing US-based retention marketing agency. We are seeking a senior strategist to own strategy and operations, leading email and SMS programs for ecommerce brands. This leadership role requires presenting confidently, coaching teams, and guiding PMs...Remote work
Paired Inc
United States2 days ago - ...Arts Hacker in Miami Beach seeks a Content Manager to execute email marketing and social media strategies. This role involves collaborating closely with the Director of Marketing and requires experience in managing social media and digital content, driving audience engagement...Work at officeFlexible hours3 days per week
Arts Hacker
Miami Beach, FL4 days ago $100k - $120k
...both in-store and at HQ. So, come take this leap with us and help us rewrite the future of retail. The Role We are seeking an Email Marketing Manager to serve as a strategic leader and hands‑on creator for our B2C messaging channels, driving awareness, traffic and sales to...Seasonal workWork at office3 days per weekLEAP
New York, NY4 days ago$109k - $239k
...from you. The Team: Upstart's Lifecycle Marketing team is responsible for creating personalized... ...lifecycle. As the Lifecycle Marketing Manager, Core Products, you will own the strategy... ...targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless...Summer workCurrently hiringLocal areaRemote workWork from homeGrabJobs
Washington DC1 day ago- ...Favoured is a digital marketing agency that helps brands grow through data-driven strategies and innovative thinking. We're looking for... ...'ll write, design and build campaigns and automatons including emails, push notifications, and other customer communications that convert...Remote work
Favoured - Digital Marketing Agency
New York, NY1 day ago $81k - $106k
...Email Marketing Manager Since 1984, Walker Advertising has bridged the gap between a law firm's need to grow and an underserved community's need for trustworthy legal services. Our teams lead with empathy and without ego to serve others through integrity and trust....Remote workWalker Advertising
United States1 day ago- ...Email Marketing Manager RSNA is seeking an experienced Email Marketing Manager to lead and optimize our email marketing program while helping us expand audience engagement across SMS and WhatsApp channels. This is an exciting opportunity for a data-driven marketer who...
Radiological Society of North America
Oak Brook, IL5 days ago £40k per year
...We’re working with a highly established technology business to recruit an Email Marketing Manager into a fast paced and evolving digital marketing function. This is a genuinely exciting opportunity for someone who lives and breathes email marketing, customer journeys and...Remote workArtis Recruitment
New York, NY4 days ago$125k - $155k
...transparent, and cost-effective ticket marketplace in the industry. Who You Are: We are hiring a Lifecycle Marketing Manager to own how TickPick engages customers across email, SMS, and push. You will run the program end to end, from strategy through execution and measurement...Seasonal workWork at officeRemote workTickPick
New York, NY1 day ago- ...About the Role The Lifecycle Marketing Manager will be a critical member of the Marketing Team, reporting directly to the VP of Marketing.... ...compelling, clear, and concise marketing communications, including emails, push notifications, and in-app banners. Manage communication...Local area
FloatMe
Austin, TX4 days ago $90k - $115k
...Email Marketing Manager Location: National Harbor, MD (Hybrid) Type: Full Time Compensation: $90,000 to $115,000 DOE, Annually Email is one of Cloudforce’s highest‑ROI demand generation channels, and we are building it into a sophisticated, persona‑specific program that...Full timeTemporary workWork at officeLocal areaWork visaCloudforce
Oxon Hill, MD3 days ago- ...A+E Global Media is seeking a Manager, Lifecycle Marketing to lead strategy, development, and optimization of lifecycle journeys across brand platforms. This role will own the brand email program, owned digital inventory, and push notifications to deepen engagement, retention...Remote workFlexible hours
A+E Global Media
New York, NY4 days ago - ...Harley-Davidson Motor Company is seeking an Email & SMS Manager (onsite) in Juneau to lead the Email & SMS/MMS Team across North America. You... ...set KPIs, manage an operating model, and collaborate with Marketing, Commercial, Product, and Digital teams to plan, execute, and...
Harley-Davidson
Juneau, AK1 day ago - ...Yami is seeking a Lifecycle Marketing Lead to drive strategy and execution across email, in-app messaging, mobile push, and SMS. You will champion the customer experience and coordinate cross-functional teams to boost engagement. You will own campaign planning, segmentation...
Yami
Brea, CA4 days ago £1,500 - £3,000 per month
...Email Marketing Manager Role: Email Marketing Manager Location: Remote Contract Type: Independent contractor Working Hours: Flexible, with availability to support UK launches and deadlines About the client: Our client is an established, industry-recognised online...Contract workFor contractorsImmediate startRemote workFlexible hoursSomewhere
United States2 days ago- ...access to essential goods and services. To learn more, visit aarpfoundation.org or follow @AARPFoundation on social media. The Email Marketing Manager will plan, manage, and execute AARP Foundation’s email marketing channel to maximize engagement with target audiences of...Work at officeRemote workVisa sponsorshipWork visaMonday to Friday
AARP
Washington DC3 days ago $42 - $52 per hour
...learn more. Base pay range $42.00/hr - $52.00/hr Job Posting: Marketing Campaign Manager – Fintech Location: San Jose CA Hybrid, 3 days onsite W2... ...multi channel customer campaigns with a strong emphasis on email marketing and lifecycle communication Partner closely with...Contract workWork at officeSoftworld, a Kelly Company
San Jose, CA3 days ago- ...experience at every customer touchpoint. About the Role JLUXLABEL is seeking a strategic, analytical, and highly hands-on Email Marketing Manager to lead our customer retention strategy across email and SMS. In this role, you will own the end-to-end customer lifecycle,...Full timeSeasonal workWork at office
JLUXLABEL
Los Angeles, CA3 days ago $60k - $80k
...Vein Clinics, headquartered in Northbrook, IL is looking for a Marketing Manager with proven track record of success to join our growing team.... ...: $60,000 - $80,000 Responsibilities Writing email copy, managing our email database, designing email newsletters...Work experience placementUSA Clinics Group
Northbrook, IL5 days ago- ...Email Marketing Manager The Email Marketing Associate is an integral part of the Email Marketing team. The Email Marketing Associate is responsible for representing Bluetent while working closely with our clients to develop and monitor new email marketing initiatives...Full timeTemporary workWork at officeLocal areaRemote workFlexible hours
INHABIT
Knoxville, TN5 days ago - ...We\'re looking for an experienced Email Marketing Manager to create and optimize email campaigns that grow engagement, increase sales, and strengthen customer relationships. The ideal candidate is data-driven, highly organized, and excited about bringing marketing campaigns...Local areaFlexible hours
Los Angeles Chargers
El Segundo, CA1 day ago - ...Department: Marketing Location: Orem, UT Hybrid Salary: Based on Experience Who We Are At Just... ...for a Retention & Loyalty Marketing Manager to own the strategy and day-to-day management... ...purchase, and program engagement across email, SMS, loyalty, and subscriptions. What You...Seasonal work
Just Ingredients
Orem, UT1 day ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Email Marketing Manager. Be the first to apply!
Related searches
- scientific marketing manager United States
- marketing proposal manager United States
- regional marketing director United States
- affiliate marketing manager United States
- marketing automation manager United States
- software marketing manager United States
- senior marketing project manager United States
- national marketing manager United States
- marketing program manager United States
- marketing design manager United States