Rental Operations Manager

Job Description

Job Description

Description:

Position Scope

We're bringing together a great team of leaders with the opportunity to build something new and exciting! The Rental Operations Manager oversees daily rental department operations to ensure efficient equipment availability, high-quality customer service, and strong coordination between rental, service, logistics, and sales teams. This role is responsible for managing rental processes, optimizing fleet utilization, maintaining operational standards, and supporting team performance. The Rental Operations Manager plays a key role in delivering seamless rental experience and supporting Coastal CAT commitment to customer satisfaction and operational excellence.

Knowledge and Skill Requirements:

· Strong customer service skills with the ability to build positive relationships with customers and internal teams such as parts, sales, service, power, transportation, rental, marketing accounting and finance.

· Ability to understand equipment applications and match customer needs with appropriate rental solutions such as compact construction equipment and train inside rental personnel

· Proficiency with computer systems and office software including Microsoft Office Suite

· Strong communication skills for interacting with customers, vendors, and internal departments such as cross-functional communication

· Strong organizational and problem-solving skills such as operational troubleshooting and coaching, training and mentoring rental personnel

· Ability to effectively manage multiple high priorities and maintain accuracy in a fast-paced environment

Preferred Qualification(s):

· Experience in equipment rental, construction equipment, or related industries

· Supervisory or team leadership experience preferred

· Familiarity with Caterpillar equipment or similar product lines such as earthmoving/construction equipment knowledge a plus

Education Requirements:

· Bachelor’s Degree Preferred in Business, Finance, Marketing, Economics, Logistics, Supply Chain Management

· Equivalent work experience

Essential Job Functions:

Operational Management

· Oversee daily rental operations to ensure efficient workflow and customer satisfaction such as rental process oversight

· Monitor equipment availability, scheduling, and fleet utilization such as fleet coordination

· Ensure rental contracts, documentation, and billing information are accurate and complete such as contract accuracy

· Oversee rental yard organization, equipment readiness, and presentation standards such as yard management

Customer and Team Support

· Support rental staff in resolving customer issues and providing equipment recommendations such as customer support guidance

· Collaborate with service and logistics teams to coordinate equipment delivery, pickup, and maintenance such as interdepartmental coordination

· Provide coaching, feedback, and support to rental team members such as staff development

Administrative and Compliance Duties

· Maintain accurate records of rental activity, fleet status, and operational metrics such as data tracking

· Ensure compliance with company policies, safety standards, and operational procedures such as policy adherence

· Assist with inventory planning, fleet forecasting, and equipment rotation decisions such as fleet planning

Leadership Responsibilities:

· Provide daily leadership and direction to rental staff at all locations

· Promote a culture of safety, legendary customer service and accountability within the workplace

· Identify opportunities for process improvement and implement operational enhancements to achieve operational excellence

· Lead by example and inspire others to perform to their highest potential, maintaining a professional appearance at all times. 

· Responsible for building team - source, interview, hire, train and develop amazing people. Conduct reviews and performance evaluations as necessary to produce positive results. Assist location personnel in training for all system requirements.

· Ensure maximum performance at multiple locations. 

· Maintain a safe and healthy work environment by establishing, following and enforcing standards and procedures while complying with legal regulations.

Preferred Experience and Skills:

· Experience in rental operations, equipment management, logistics or outbound call center supervision

· Strong customer service background

· Experience using Customer Relationship Management Software

Physical and Mental Requirements:

· Ability to sit, stand, or walk for extended periods such as office and yard movement

· Manual dexterity to operate computers and office equipment such as keyboard use

· Ability to lift up to 50 pounds such as light equipment handling

· Occasional bending, kneeling, or climbing when inspecting equipment such as equipment access

· Clear speaking voice for customer and team communication such as verbal interaction

Work Environment:

· Combination of office, rental yard, and occasional job site environments such as mixed work settings

· Exposure to outdoor weather conditions and heavy equipment operations such as field exposure

· Must follow all safety guidelines and wear PPE when required such as safety compliance

Most work is conducted in a comfortable office environment but exposure to site conditions may also occur. Personal protective equipment must be worn in areas as required. Although the work usually is not considered inherently dangerous, employees must be careful while performing onsite services.