Director of Marketing

Job Description

Job Description

Summary of Duties:

Direct and oversee all marketing, advertising, promotions, player development, public relations, and brand management activities. Develop and implement marketing strategies and campaigns to increase guest visitation, customer loyalty, and revenue. Manage marketing budgets, vendor relationships, sponsorships, special events, and advertising initiatives while ensuring compliance with applicable regulations and company standards. Analyze market trends and campaign performance, provide leadership to marketing team members, and collaborate with other departments to support organizational goals and enhance the guest experience.

Position Purpose:

The purpose of the Director of Marketing position is to provide strategic leadership for the organization's marketing, advertising, promotional, player development, and public relations efforts. This position drives brand awareness, guest engagement, and revenue growth by developing and executing effective marketing strategies, fostering customer loyalty, and ensuring consistent brand representation. The Director of Marketing works collaboratively with leadership and operational departments to support organizational objectives, enhance the guest experience, and maximize the effectiveness of marketing investments.

Knowledge, Skills, and Abilities:

• Comprehensive knowledge of marketing principles, brand management, advertising, public relations, promotional strategy, and digital marketing platforms.
• Knowledge of player development, customer acquisition and retention programs, and guest engagement strategies within a hospitality or gaming environment.
• Knowledge of market research, consumer behavior, competitive analysis, and campaign performance evaluation.
• Knowledge of budgeting, financial analysis, sponsorship management, vendor relations, and contract oversight.
• Knowledge of applicable gaming regulations, compliance requirements, and promotional guidelines.
• Strong leadership, supervisory, coaching, and team development capabilities with the ability to motivate staff and drive departmental performance.
• Excellent verbal, written, presentation, interpersonal, negotiation, and relationship-building skills.
• Advanced analytical, problem-solving, and decision-making skills to evaluate data, trends, and campaign effectiveness.
• Skill in developing, implementing, and evaluating integrated marketing, advertising, promotional, and public relations strategies.
• Ability to develop and execute comprehensive marketing, advertising, promotional, public relations, entertainment, and business development initiatives that support organizational objectives.
• Ability to establish and maintain effective working relationships with guests, employees, vendors, community partners, regulatory agencies, and executive leadership.
• Ability to ensure alignment of marketing strategies with overall organizational goals and brand standards.
• Ability to maintain the highest level of confidentiality and professionalism.
• Excellent time management skills with a proven ability to meet deadlines.
• Excellent organizational skills and attention to detail.
• Ability to function well in a high-paced and at times stressful environment.
• Extensive knowledge of office administration, clerical procedures, and recordkeeping systems.
• Proficient in Microsoft Office Suite or related software.
• Ability to work independently.
• Ability to work weekends and holidays.
• Ability to deal with both guests and fellow team members in a professional and courteous manner, promoting positive guest relations for all by providing prompt, courteous and efficient service.
• Ability to analyze return on investment (ROI) and assess the effectiveness of marketing initiatives and expenditures.
• Ability to represent the organization in professional settings, community events, and industry engagements as needed.
• Ability to develop long-term strategic marketing plans aligned with organizational goals and revenue objectives.
• Ability to manage multiple projects, priorities, budgets, contracts, and deadlines simultaneously.
• Ability to maintain a high level of organization while managing competing priorities.
• Ability to ensure accuracy and attention to detail in all work products and deliverables.
• Ability to exercise sound judgment and discretion when handling sensitive and confidential information.
• Ability to build and maintain effective working relationships with internal and external stakeholders.
• Ability to adapt to changing priorities and business needs in a fast-paced environment.

Education/ Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, Hospitality Management, or a closely related field required. Master’s degree in marketing, Business Administration (MBA), or a related field preferred.
• Minimum of seven (7) years of progressively responsible marketing experience, with at least three (3) years in a management or leadership role, preferably within the gaming, hospitality, entertainment, or resort industry.
• Demonstrated experience in developing and implementing comprehensive marketing, advertising, promotional, player development, and public relations strategies.
• Experience managing marketing budgets, vendor relationships, agency partnerships, sponsorships, entertainment promotions, and special events.
• Must possess strong strategic planning, organizational, analytical, and project management skills with the ability to manage multiple priorities and deadlines.
• Excellent leadership skills with the ability to inspire and motivate a diverse team.
• Demonstrated strategic thinking and problem-solving abilities.
• Must possess excellent communication, presentation, negotiation, and interpersonal skills.

Work Requirements:

• Must be able to obtain and maintain the required Gaming License.
• Must maintain strict confidentiality and comply with all data privacy policies regarding employee and organizational information.
• Requires problem solving skills, and the ability to communicate effectively.
• Position involves prolonged walking, stooping, or bending, lifting, or carrying up to 50 pounds daily.
• Flexibility to work evenings, weekends, holidays, and special events as required to support operational and promotional activities.
• Work is performed in a casino environment with varying levels of lighting, air quality, noise, and / or temperature.

Acknowledgement :

I have read and understand the above job description. This job description is intended to describe the general nature and level of work being performed and not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. I assert that I am able to perform the essential duties, meet the physical requirements of this position, and satisfy the expectation for regular attendance.