Marketing Coordinator

Job Description
Overview: Abhyasa Academy is seeking a self motivated , hands-on, business-to-business marketer to focus on K-12 school and public library customers. The Marketing Coordinator is responsible for coordinating all activities related to developing and executing marketing campaigns and creating collateral materials to support our field sales team.

Position Responsibilities:

• Manage the execution of all marketing programsincluding advertising, direct mail, email, trade shows, and conferencesfor the library and K-12 school markets.
• Develop highlyimpactful presentations to support critical sales meetings.
• Continuously refine our product and company messaging
• Collaborate with various marketing and accountmanagement functions including public/press relations, social media, andclient services to create marketing programs and support materials for ourexisting clients
• Conduct formal and informal market research, inaddition to managing existing advisory panels

Position Requirements:

• Successful track record of creating and executingmarketing programs within a budget.
• 2 years of relevant K-12market experience preferred
• Strong organizational and project management skills.
• Experience with community-based programs and tactics isa strong plus.
• Bachelors Degree in Marketing, Business, Education or arelated field is required

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