Social Media Strategist-Senior Associate

We are seeking a creative and analytical thinker who can develop innovative social media marketing strategies to drive brand awareness and consideration of J.P. Morgan as the bank of the Innovation Economy. This is a strategic role with significant cross-functional interaction, requiring close partnership with Marketing Centers of Excellence (COEs), key business stakeholders, and cross-line-of-business marketing partners to ensure seamless day-to-day execution, compliance, and program engagement. As a Senior Associate, Innovation Economy Marketing Strategy, you sit within the Commercial Bank but support a business that spans multiple divisions. You will play a pivotal role in supporting marketing initiatives that drive business growth. You will be responsible for developing, implementing, analyzing, and reporting on marketing campaigns that build brand awareness and consideration. Specifically, this role focuses on content development for organic social channels and on developing a unified social media strategy for banker amplification and awareness building. Additionally, you will have a comfort level and excitement around how to use AI tools to create efficiencies, remove roadblocks and amplify the reach and impact of campaigns. Job Responsibilities Develop a deep understanding of the Innovation Economy business, customer behaviors, and competitive landscape to inform messaging, brand building, client engagement, and relationship deepening. Define messaging frameworks and an organic content strategy grounded in audience insights, banker feedback, and competitive intelligence; translate these into an editorial plan tied to business goals. Own content development across organic and banker-activation content, including setting priorities, establishing an operating cadence, partnering with internal and external creative teams to develop content, and defining success measures that drive adoption, reuse, and performance. Develop end-to-end messaging and social content journeys tied to tentpole events, in partnership with Events and Communications. Partner with COE teams to identify the best social channels for content distribution, while running test-and-learn pilots on new and emerging platforms and staying current on platform developments (e.g., algorithm changes and new features) that shape social strategy. Identify campaign insights and trends to optimize tactics, improve results, and drive efficiencies. Serve as the subject matter expert on social content performance, advising the broader IE Marketing team on the formats, imagery, and messaging that drive the strongest results. Convert MoM/QoQ results into KPI/goal insights and executive-ready narratives. Develop a strategy to activate bankers as brand ambassadors and educate them on social selling best practices. Define and own the KPI framework and benchmarks for organic content engagement, in partnership with Analytics; understand end-to-end performance across traffic, content engagement, and equivalent media value. Required Qualifications, Capabilities, and Skills 5+ years managing social media strategy, employee advocacy/ambassador programs, and/or brand social media; Bachelor's degree (or higher) in Marketing, Communications, or a related field. Develop marketing/social strategies that translate business goals into channel plans, content direction, and measurable outcomes. Deep knowledge of LinkedIn plus broader platform best practices, functionality, and emerging features to optimize reach and engagement; stay current as platforms evolve. Develop and execute an always-on content strategy and editorial calendar-partnering with stakeholders to source stories, produce assets, and optimize content for each channel to drive engagement and outcomes. Produce monthly and quarterly performance reporting that demonstrates program value; translate MoM/QoQ results into KPI/goal insights and executive-ready narratives, using strong analytical and planning skills to identify issues, uncover opportunities, and recommend optimizations. Effective in matrixed environments; collaborate across business teams, COEs, vendors, and agencies; confidently pitch fresh ideas and think creatively to solve challenges. Excellent written and verbal communication skills. Proficient with enterprise dashboards and tools such as Salesforce Marketing Cloud, Adobe Analytics, Tableau, Power BI, Looker, and ThoughtSpot to deliver high-quality PowerPoint presentations. Team-first, adaptable, detail-oriented, and eager to learn; bring a positive, collaborative approach and genuine passion for the evolving social media landscape and its measurable marketing impact. Solutions-oriented and thrive in fast-paced, deadline-driven environments while managing multiple initiatives and priorities with strong follow-through. Preferred Qualifications, Capabilities, and Skills Experience managing employee advocacy/ambassador and/or social selling programs, including developing and delivering best practices, training, and program materials. Proficient with social monitoring, publishing, and reporting tools (e.g., Sprinklr, Hearsay, LinkedIn Analytics). JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans Base Pay/Salary New York,NY $90,250.00 - $145,000.00 / year #J-18808-Ljbffr JPMorgan Chase