Director, Publicity - Alamo

About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first‑ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. As a Publicity Director with Alamo and Santa Anna you will work on the publicity strategy and campaigns for our roster of artists across all media formats. The ideal candidate will seamlessly interweave a press narrative and innovative ideas with an artist’s overall marketing campaign. They will display the ability to balance music marketing savvy with attention to detail, follow through and execution on a multi‑project level. What you’ll do: Work with our team to create, implement and manage strategic national publicity campaigns for an evolving roster of artists, including television appearances, print opportunities, digital/web/content opportunities, podcasts, social media takeovers, etc. Devise publicity campaigns designed to relay the artist’s narrative and grow an audience. Manage and cultivate relationships with key decision makers/tastemakers across all media. Manage multiple projects and relationships with artists and managers as well as internal colleagues (marketing, digital, A&R). When applicable, cover television performances/photo shoots/events/award shows and effectively prepare talent and media for interviews and appearances. Attend / cover shows, events, company functions as needed. Write, edit and distribute press materials such as bios, press releases, quote sheets, clips. Who you are: 6+ years of prior publicity/media relations and/or digital music industry experience required. Must have strong media contacts and relationships across all music, lifestyle and fashion media. Demonstrate knowledge of the media industry and its power players. Steeped in music culture, plus awareness of current events. Ability to generate and execute creative and innovative ideas to generate buzzworthy coverage. What we give you: You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day. A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best. An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching. Voluntary benefits like company‑paid identity theft protection and resources for pets, mental health and meditation resources, industry‑leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back‑up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans. Investment in your professional growth and development enabling you to thrive in our vibrant community. The space to accelerate progress, positively disrupt, and create what happens next. Time off for a winter recess. Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. New York Pay Range

$105,000—$120,000 USD

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