College of Business Marketing & Communication Manager

Description

The College of Business Marketing & Communication Manager (Academic Program Management Specialist II) serves as the engine for the colleges public presence lead-generation architecture and stakeholder outreach. Reporting to the Associate Dean the Manager aligns multi-channel promotional campaigns with macro-level enrollment metrics academic program lifecycles and institutional advancement initiatives.

Tennessee Tech is an Equal Opportunity/Affirmative Action employer.

Essential Functions:

Academic Program Marketing & Recruitment Strategy:

• Generate maintain and execute a comprehensive marketing plan.
• Develop execute and monitor comprehensive multi-channel marketing campaigns.
• Map and continuously optimize the digital inquiry-to-applicant communication funnel.

• Design produce and execute targeted recruitment toolkits.
  

  Public Relations & Alumni Engagement:

• Serve as the primary journalistic storyteller for the college.
• Partner with Advancement and the Deans Office in managing the alumni network and related events.
• Direct the editorial calendar and content distribution strategy.
• Coordinate media relations and local/national press releases.
  

Brand Stewardship Public Footprint & Creative Operations:

• Direct the complete visual identity and brand execution across all physical and digital spaces.
• Manage the architecture content deployment and continuous updates of the colleges media contents
• Oversee the colleges public footprint.
• Supervise and mentor student creative assistants.
• Design and produce the alumni magazine ASPIRE.
  

Physical Demands:

Those typical to perform the duties listed.

Work Hours:

Typical hours are Monday-Friday 8:00 a.m. - 4:30 p.m. Additional hours if/when needed.

Special Instructions:

Applicants will be required to electronically upload a cover letter resume copy of transcripts (official transcripts required upon hire) and complete contact information for three professional references at time of application. References will be contacted at a later date. Submission of materials is the applicants responsibility. Applications without all required materials are incomplete and will not be considered.

Salary:

Commensurate with education and experience. Level P2 Grade 10.

Benefits:

Tennessee Tech offers a competitive benefits package. Benefits include the accumulation of two vacation days per month and one sick leave day per month and thirteen University holidays. Other benefits include medical and life insurance (shared cost with the university) retirement optional 401k and educational benefits.

Minimum Qualifications:

Bachelors degree from an accredited institution in a related field. Experience with social media management CMS Search Engine Optimization tools. At least three years of social media marketing development and/or recruitment experience is required.

Preferred Qualifications:

Masters Degree from an accredited institution in Marketing Communications Public Relations or a related field. At least 5 years of progressively responsible experience in strategic communications in Higher Education.

Required Experience:

Manager