Director, Digital Marketing Performance

Director, Digital Marketing Performance

Quanterix is a global leader in ultra-sensitive biomarker detection, enabling breakthroughs in disease research, diagnostics, and drug development. Its proprietary Simoa® technology delivers industry-leading sensitivity, allowing researchers to detect and quantify biomarkers in blood and other fluids at concentrations far below traditional limits. With more than 3,400 peer-reviewed publications, Quanterix has been a trusted partner to the scientific community for nearly two decades. In 2025, Quanterix acquired Akoya Biosciences, The Spatial Biology Company®, adding multiplexed tissue imaging with single-cell resolution to its portfolio. Together, the combined company offers a uniquely integrated platform that connects biology across blood and tissue—advancing precision medicine from discovery to diagnostics.

Role Summary

The Director of Digital Marketing Performance will lead the strategy, execution, and optimization of Quanterix's global digital ecosystem, which has unified Quanterix and The Akoya Biosciences Spatial companies into a single, high-performing digital experience. This role will own the company's digital performance strategy across website experience, SEO, PPC, LinkedIn advertising, paid digital campaigns, retargeting, and demand generation, with a strong focus on driving pipeline growth, lead conversion, and commercial impact. The ideal candidate combines strategy with hands-on digital expertise and has experience building integrated campaigns that effectively engage scientific, clinical, and biopharma audiences across the customer journey.

What You'll Do

• Website Strategy & Digital Experience
• Own the strategy, performance, and optimization of the Quanterix digital experience.
• Lead website strategy focused on user experience, conversion optimization, lead capture, and engagement.
• Optimize site architecture, navigation, landing pages, and content pathways to improve customer journeys and conversion rates.
• Partner with Product Marketing and Scientific teams to ensure technical and scientific content is effectively translated into compelling digital experiences.
• Leverage analytics, heatmaps, A/B testing, and user behavior insights to continuously improve website performance and conversion.
• SEO Strategy & Organic Growth
• Develop and execute a comprehensive SEO strategy to increase organic visibility, website traffic, and inbound lead generation.
• Drive technical SEO, keyword strategy, on-page optimization, backlink strategy, and content optimization.
• Identify high-value search opportunities related to biomarkers, assays, spatial biology, proteomics, diagnostics, and life science applications.
• Partner with content and scientific marketing teams to optimize webinars, publications, application notes, and product pages for search performance.
• Monitor and report on rankings, organic traffic, engagement, and conversion metrics.
• PPC, Paid Media & LinkedIn Advertising
• Lead digital performance marketing strategy across Google Ads, LinkedIn Ads, display advertising, retargeting, and paid social channels.
• Develop and optimize paid campaigns targeting researchers, clinicians, biotech, and pharmaceutical audiences.
• Own campaign strategy including audience targeting, keyword optimization, budget allocation, creative testing, and performance measurement.
• Execute and optimize retargeting campaigns to improve engagement, nurture prospects, and accelerate conversion through the funnel.
• Drive continual optimization of ROAS, CPC, CTR, conversion rates, and pipeline contribution.
• Demand Generation & Pipeline Growth
• Partner with Commercial, Product Marketing, and Regional Marketing teams to drive integrated demand generation campaigns.
• Build full-funnel digital campaigns that support awareness, lead generation, nurturing, and pipeline acceleration.
• Align digital programs to business objectives and measurable commercial outcomes including MQLs, SQLs, influenced pipeline, and revenue contribution.
• Develop scalable digital strategies to support product launches, webinars, conferences, and scientific campaigns.
• Partner with Marketing Operations to improve lead routing, attribution, and campaign reporting.
• Data, Analytics & Optimization
• Establish KPIs, dashboards, and reporting frameworks across all digital channels.
• Analyze campaign, website, and funnel performance to identify opportunities for optimization and growth.
• Utilize platforms such as Google Analytics, Google Search Console, Salesforce, Marketo, LinkedIn Campaign Manager, and SEMrush/Ahrefs.
• Deliver actionable insights and strategic recommendations to marketing and commercial leadership.
• Cross-Functional Leadership
• Partner closely with Product Marketing, Scientific Affairs, Commercial, and Creative teams to ensure alignment across campaigns and messaging.
• Collaborate globally to create a cohesive and scalable digital strategy across business units.
• Lead agency relationships and external digital partners to deliver best-in-class execution.
• Foster a culture of innovation, accountability, and performance optimization.

Basic Qualifications

• 15+ years of experience in digital marketing and demand generation
• Bachelor's degree in marketing, science, or business administration

Deep Expertise In

• Website strategy and conversion optimization
• SEO and organic growth
• PPC and paid search
• LinkedIn Ads and paid social
• Digital advertising and retargeting campaigns
• B2B demand generation and pipeline acceleration
• Proven success managing integrated digital campaigns that drive measurable business impact
• Experience managing agencies and external digital vendors
• Strong analytical and data-driven decision-making skills

Preferred Qualifications

• Experience in life sciences, diagnostics, biotech, healthcare, or scientific marketing
• Familiarity with scientific customer journeys and technical product marketing
• Experience with marketing automation and CRM platforms such as Marketo and Salesforce

Expectations, Competencies, Skills & Abilities

• 10% travel
• Hybrid – Billerica, MA
• Strong analytical and performance marketing expertise
• Excellent communication and stakeholder management skills
• Ability to translate complex science into effective digital campaigns
• Hands-on operator who can balance strategy with execution
• Collaborative leader comfortable working across global and matrixed teams
• Strategic and commercially minded digital leader

Why You'll Like Working With Us

Our Technology: From discovery to diagnostics, Quanterix's ultrasensitive biomarker detection is fueling breakthroughs only made possible through its unparalleled sensitivity and flexibility. Simoa® technology has delivered the gold standard for earlier biomarker detection in blood, serum or plasma, with the ability to quantify proteins that are far lower than the Level of Quantification (LoQ). Our industry-leading precision instruments, digital immunoassay technology and CLIA-certified Accelerator laboratory have supported research that advances disease understanding and management in neurology, oncology, immunology, cardiology, and infectious disease. Akoya Biosciences, a Quanterix company, is The Spatial Biology Company®—bringing tissue context to life through high-resolution, single-cell imaging. Akoya's spatial phenotyping platforms help researchers visualize and measure how cells organize and interact within tissue to influence disease progression and therapeutic response. From discovery through clinical research, Akoya offers a full continuum of solutions, including PhenoCycler®, PhenoImager® Fusion and HT, and PhenoCode™ Panels. As part of Quanterix, Akoya complements a leading portfolio of ultra-sensitive biomarker detection technologies, together enabling a more complete view of biology and disease across both tissue and blood.

Our Commitment to Employees: At Quanterix, our values are based on: Team, Innovation, Customer and Owner. Team: Challenge assumptions, not the person. Respect diversity of thought and hold ourselves to lofty standards Innovation: Stay curious, experiment, create and change Customer: Prioritize and celebrate these pioneers by doing our best to deliver on commitments Owner: Act with high integrity and in the best interest of Quanterix. Take measured risks and learn from their success and failures. We reward and recognize our employees by offering competitive compensation and a 401k plan with employer match, as well as competitive health, dental, and vision benefits for employees and their dependents. We also offer an unlimited vacation policy to all exempt employees, and a generous PTO policy for non-exempt employees. All employees are eligible for equity, employee stock purchase plan, a performance bonus, and 1:1 financial counseling/planning. We also offer Tuition