Brand Marketing Director Needed in Beijing

Brand Marketing Director Needed in BeijingCandidate from USA, or someone familiar with American business style most welcomeCompany Brief:D**** is the world's leading B2B online trading marketplace for China wholesale products, serving the world's small and medium sized businesses since 200 4. We are backed by investors KPCB, JAFCO and Warburg Pincus helping us make online trade simple.Job Title: Brand Marketing DirectorThe Brand Marketing Director is a key strategic leadership role within the D***** organization and will be the D***** brand champion across all business lines. This leader will drive overall long-term D***** brand strategy & vision, advance brand equity and identify new opportunities to maximize long term business performance.This Director will lead the strategic development and execution of brand marketing for the core D***** brand, as well as the lines of business that are the primary growth opportunities for the brand. He/she is responsible for providing thought leadership and developing market insights to ensure the strategies and plans are highly resonant with consumers. This role will partner with external agencies to set communication strategies and develop advertising platforms that maximize business results.Key Responsibilities• Develop and define the D***** brand strategy, brand positioning and multi-year strategic brand plan.• Lead brand equity framework and brand architecture development and disseminate to organization.• Develop marketing programs which build and expand the reach and relevance on the brand. • Implement brand-building programs tailored to target consumers. • Foster consumer interactions that constantly reinforce the business objectives.• Uncover deep consumer and business insights through market research and business analysis and translate into opportunities for innovation.• Identify, quantify and prioritize growth opportunities for the brand in order to deliver financial objectives for sustainable growth. • Track in depth the consumers’ perception towards the brand position, personality and imagery for the D***** and our competitors. • Monitor competitors’ activities and defend against competitive initiatives.• Actively engage in assisting long term vision and budget planning. • Lead external agencies to think strategically and focus on developing innovative and effective integrated marketing strategies that link to the brand proposition and fully capitalizes on the knowledge of consumer insights. • Work collaboratively with internal/external brand stakeholders to drive brand programs. Manage the integration of activities across key internal & external cross-functional groups and partners.• Apply analytical rigor as well as a constant state of business curiosity • Leads development of the brand marketing organization and player-coaching of brand marketing team membersIf you’re qualified, and interested in this job, please send me your cv with picture(login to view email)Best regardsHR