Senior Vice President, Portfolio Media

SVP, Portfolio Media

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a "me-too" product into "yes-please."

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients' market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

The SVP, Portfolio Media serves as the senior-most media leader across a portfolio of brands for a key pharmaceutical client. This individual is responsible for overseeing comprehensive media strategy, investment planning, and channel approach across both HCP and DTC initiatives, ensuring alignment to business objectives and delivering measurable impact.

This role acts as the primary media partner to senior client stakeholders and internal leadership, driving integration across media, strategy, analytics, and broader omnichannel initiatives. The SVP brings a forward-thinking, portfolio-level lens to planning, balancing brand-specific needs with enterprise-wide consistency, innovation, and efficiency.

Responsibilities

• Own the overall media strategy and planning approach across a portfolio of brands, ensuring consistency, quality, and strategic excellence across all work
• Guide cross-brand investment planning, channel strategy, and resource allocation to improve impact across the portfolio
• Ensure alignment between brand-level plans and broader business and commercialization objectives
• Serve as the senior point of contact and final strategic authority for media recommendations and decisions regarding any critical issue
• Act as the senior media lead and trusted advisor to client stakeholders across the portfolio
• Partner closely with client leadership to shape investment strategy, channel prioritization, and long-term planning
• Lead high-level strategic discussions, presentations, and planning engagements
• Provide proactive thought leadership around media innovation, evolving channel dynamics, and opportunities for growth
• Partner cross-functionally with strategy, analytics, engagement, and client teams to ensure fully integrated solutions
• Drive alignment between media planning and broader omnichannel initiatives and customer experience strategies
• Ensure media is effectively connected to data, insights, and measurement frameworks to inform ongoing optimization
• Champion collaboration across teams to deliver cohesive, audience-first experiences
• Bring forward new ideas, tools, and approaches to advance media strategy across the portfolio
• Find opportunities to test, learn, and scale innovative channels, technologies, and planning methodologies
• Contribute POVs and frameworks that elevate the overall media offering at Heartbeat
• Lead and mentor senior media and strategy team members across the portfolio
• Foster a high-performing, collaborative team environment with clear accountability and strong communication
• Support team growth through coaching, development, and ongoing feedback
• Partner on hiring and building out the media function as needed
• Partner with account and agency leadership on client growth opportunities and strategic initiatives
• Contribute to new business efforts, including pitches and strategic proposals
• Help shape the evolution of media capabilities within Heartbeat

Qualifications

• Deep expertise in pharmaceutical marketing across both HCP and DTC audiences
• Strong cross-channel media planning and investment strategy experience
• Ability to connect media strategy to business outcomes and broader marketing ecosystems
• Strong understanding of data, measurement, and how insights inform planning decisions
• Familiarity with emerging media trends and the healthcare marketing landscape
• Proven success leading large-scale media strategy across multiple brands or a portfolio of business
• Demonstrated ability to influence senior client stakeholders and drive strategic decision-making
• Strong leadership presence with experience managing and mentoring senior-level teams
• Ability to operate at both a strategic and operational level across complex organizations
• Excellent communication, presentation, and storytelling skills
• 12+ years of media strategy, planning, and investment experience
• Significant leadership experience, including oversight of senior team members and cross-functional teams
• Pharmaceutical, healthcare, or life sciences experience required
• Experience working across both HCP and DTC campaigns
• Bachelor's degree required