Channel Strategy & Optimization - Senior Associate

Job Description

The Performance Marketing Owned Media Channel Strategy and Optimization (CSO) team is responsible for driving growth and efficiency across owned digital marketing channels (e.g., Chase.com, Chase Mobile, email) within the Consumer & Community Banking Marketing division. We leverage data, technology, and creative strategies to optimize performance, maximize ROI, and deliver best-in-class customer experiences in Chase.com and Chase Mobile App.

Job Summary 

As a Channel Strategy & Optimization Senior Associate on the Pages and Placements team, you will lead the channel strategy and performance analysis across owned digital marketing channels. This is a highly visible, strategic role with significant interaction with cross-functional teams across the firm. You will assess marketing effectiveness at the channel, page, placement, and full-funnel levels; design analytics frameworks and execute governance processes; and partner with dedicated teams to develop channel and marketing strategies that support Line of Business (LOB) top priorities, objectives, and targets. You will translate insights into executive-ready communications and clear recommendations, ensuring campaigns meet or exceed performance benchmarks. You will partner closely with channel stakeholders to bring the highest-priority initiatives to life through a combination of strategy, measurement rigor, and scalable operating mechanisms.

Job Responsibilities

• Expand channel strategy which creates holistic strategies and solutions to help meet LOB top priorities, objectives, and targets while moving away from reactive, placement-specific requests 
• Share recommendations and best practices through channel expertise and the pages and placements playbook, strategic insights and analytics.  
• Partner closely with CSO Relationship Management, CSO Reporting & Innovation, Ad Frameworks, P&I, Ad Ops, etc teams to maintain insight into all LOB marketing, plans and experiments and leverage accordingly.
• Enhance default strategy to ensure customers are getting the best possible experience and create incremental business
• Assess LOB performance at the channel, page, placement, and across the full marketing funnel to understand marketing effectiveness
• Manage and drive oversight in the governance and execution of channel pages & placements and experimentation launches and revisions
• Create and communicate executive-level presentations and messages to socialize insights and decisions
• Partner with Owned Media Optimization, Experimentation, Product, and Marketing Execution teams to create and execute strategies for exception requests, communicate and explain decisions to LOBs, and create a governance playbook to streamline end-to-end processes
• Partner with the Owned Media Optimization team to dive deep into campaign strategies to optimize targeting, creative, placement strategy, and frequency caps
• Monitor weekly and monthly results to detect significant changes; investigate root causes, strengthen channel strategy
• Integrate AI and automation into channel marketing workflows to proactively reduce manual operations and enhance campaign efficiency

Required qualifications, capabilities and skills

• Bachelor’s degree in a marketing or relevant business field (e.g. digital product, marketing analytics)
• 4+ years of hands-on experience in digital marketing analytics, marketing technology, performance measurement, and experimentation in web or app channels
• Strong analytical capability and proficiency with data analysis tools and platforms (e.g., Adobe, Analytics, Tableau) with the ability to structure and solve complex problems
• Executive communication skills to develop and present insights clearly to senior stakeholders and LOB partners, including decisions and their rationale
• Strong stakeholder and relationship management, problem-solving, and business judgment to balance speed, governance, and performance outcomes
• Project management skills with proven ability to effectively manage multiple projects in a fast-paced, dynamic environment
• Ability to work independently with minimal oversight from leadership

Preferred qualifications, capabilities and skills

• Masters degree is a plus

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.