Growth Marketing Specialist

Growth Marketing SpecialistCompany: Knowledge Road Education Department: Marketing & Growth Employment Type: Full-time Compensation: $20–30/hr + performance bonusesKnowledge Road Education is dedicated to supporting schools and families by providing high-quality special education and therapy services. We specialize in SETSS (Special Education Teacher Support Services), Speech Therapy, Occupational Therapy, Counseling, and ABA therapy through insurance partnerships. Our team values high performance, accountability, and measurable results, ensuring that more students gain access to the services they need.Position Overview: We're looking for a Growth Marketing Specialist to manage paid advertising campaigns and optimize conversion funnels across multiple platforms. This role requires hands-on experience with digital advertising, strong analytical skills, and a track record of improving campaign ROI through testing and optimization.Key ResponsibilitiesPlan, launch, and optimize paid advertising campaigns on Google Ads, Meta, TikTok, and RedditBuild and test landing pages and funnels to maximize conversion rates for school partnerships and family outreachSet up and manage email marketing automation sequences in Salesforce Pardot and Marketing CloudConduct A/B tests on ad creative, landing pages, and email campaignsMonitor campaign performance using Google Analytics and platform-specific dashboardsManage advertising budgets and maintain target cost-per-acquisition goalsCreate performance reports with actionable insights and recommendationsRequired Qualifications2+ years of hands-on experience with paid digital advertisingProven track record of managing ad budgets of $10K+ per monthProficiency with Google Ads, Facebook Ads Manager, Google Analytics, and Salesforce Pardot/Marketing CloudExperience with email marketing platforms (Mailchimp, Klaviyo, or similar)Strong analytical skills with ability to interpret campaign dataExperience with A/B testing and conversion rate optimizationUnderstanding of customer acquisition costs and lifetime value metricsPreferred QualificationsGoogle Ads and Facebook Blueprint certificationsExperience with landing page builders (Unbounce, Leadpages, ClickFunnels)Knowledge of marketing automation and lead nurturingBackground in education, healthcare, or service-driven marketingFamiliarity with attribution modeling and multi-touch attributionExperience with programmatic advertisingSalesforce certifications (e.g., Pardot Specialist, Marketing Cloud Email Specialist) a plusSuccess MetricsAchieve positive ROI on 2+ paid advertising channels within 90 daysImprove overall conversion rates by 20% within 6 monthsMaintain cost-per-acquisition below target thresholdsCompensation & BenefitsBase salary: $20–30/hr based on experiencePerformance bonuses tied to campaign ROI and conversion improvementsDaily catered lunchCompany laptop and phoneGenerous PTO policyProfessional development budgetHealth benefits packageKnowledge Road Education is an equal opportunity employer committed to diversity in education.