Data and Analytics Manager

POSITION OVERVIEW The Cascade PBS’s mission is to inform and inspire our community to make the world a better place. Our vision is to be the most essential and relevant media organization in the region. The Data and Analytics Manager works closely with critical business stakeholders within Membership, Marketing, Communications, Product teams and other Cascade PBS departments to drive a data‑driven decision‑making culture. This role will drive Advanced Analytics initiatives using SAAS products on a multi‑cloud tenant. The manager will oversee and provide guidance to Executive Leadership on audience retention and membership growth by offering critical analytics and recommendations. The manager will recommend and develop strategies to improve both donor and audience growth performance, providing strategic analysis and actionable insights. The position embodies Cascade PBS’s values of integrity, community, innovation, and diversity. Salary Range: $136,000 to $160,000 Location: Seattle, WA Hybrid schedule available Benefits: 11 paid holidays 1 personal holiday 4 weeks of Paid Time Off (PTO) to start Half‑day Fridays during Summer Company‑matched 401(k) Retirement Plan that is fully‑vested immediately Employer‑paid ORCA card Employee Assistance Program (EAP) Medical Dental Vision KEY RESPONSIBILITIES/DUTIES Oversee the data and analytics platform and strategy, ensuring business leaders have the insights they need to drive membership growth. Work with Cascade PBS business and technology leaders to define KPIs and align products and programs accordingly. Direct analytics and data specialists to oversee KPI reporting, data engineering, pipeline creation, and manage cloud computing environments and SAAS platforms. Support testing, channel optimization, paid media funnel analysis, marketing attribution tracking, performance forecasting, audience behavioral analysis, social media sentiment analysis, and advanced analytics on both audience behavior and financial results. Draw data from a variety of sources and package it in actionable formats (data lake, visualization layer) for business leaders. Maintain, optimize, and iterate on a scalable analytics infrastructure, including dashboards and self‑service tools that inform content, sales, marketing, fundraising, and overall strategy. Identify new opportunities, partnerships, and technologies to grow audience and revenue. Enable Cascade PBS to deliver personalized and high‑quality experiences to the populations served. Empower stakeholders at all levels to make informed data‑driven decisions. Work with vendors and technical staff to oversee major data projects, including organization‑wide analytics infrastructure. Lead data and information management strategy. Implement a comprehensive data strategy for acquisition, management, and integration of internal and external data assets. Partner with IT, consultants, and third‑party vendors to provide oversight and discipline in all data‑related technology decisions. Promote the use of data and analytics in the project planning process, offering a basic data framework for justification, design, and evaluation. Offer resources and services to Cascade PBS stakeholders. Serve as the Data and Analytics Lead for the organization with primary responsibility for crafting, maintaining, and iterating an integrated analytics platform. Ensure data accuracy. Build deep interdepartmental relationships to improve working ways and foster ownership and tracking of KPIs and business objectives. Maintain members’ digital privacy, ensuring Cascade PBS collects only necessary information and protects it to maintain trust. Collaborate with other team members to foster a positive culture and contribute to the overall growth of Cascade PBS. Other duties, responsibilities, and activities may change or be assigned at any time. REQUIRED SKILLS/ABILITIES Experience with media research, including methodologies, market players, and usage. Fluency in applying data science to real‑world business problems. Strong problem‑solving and analytical skills, with the ability to translate data into actionable recommendations. Ability to operate independently and manage multiple time‑sensitive projects simultaneously. Excellent communication and presentation skills, with the ability to understand how and why business users make decisions and how data can enable them. Strong leadership skills, with prior experience building and leading a data analytics team and driving cultural change. Knowledge of business intelligence solutions. Strong knowledge of relational database modeling, including logical and functional modeling. Experience with data modeling concepts, such as logistic regression (preferred). EDUCATION AND EXPERIENCE Bachelor’s degree in computer science, data science, analytics, or a related field, or equivalent experience. At least 7 years’ experience in business intelligence, advanced analytics, and data management. At least 5 years’ experience developing reporting and dashboards in business intelligence tools or people analytics platforms. Television ratings experience is a plus. PHYSICAL REQUIREMENTS Ability to type regularly on a keyboard. Ability to view data on a computer screen for extended periods. Ability to sit or stand for extended periods. Equal Employment Opportunity statement omitted for brevity. #J-18808-Ljbffr