Director, Working Capital Marketing

About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.Job DescriptionWe are seeking a bold, strategic, and experienced Director, Marketing to join the Visa Commercial Solutions Marketing team. This newly based role in Atlanta, sits at the intersection of vision and execution — responsible for developing and connecting go-to-market strategies across multiple commercial segments, leading a distributed team across the US and London, and driving cohesive, integrated marketing programs that deliver measurable business impact.This is a high-visibility leadership role for a seasoned marketer who thrives in complex, matrixed environments and is passionate about building alignment across segments, geographies and functions to bring world-class marketing to life.Key ResponsibilitiesArchitect and lead integrated go-to-market strategies across multiple commercial segments, including Large Corporate & Middle Market, Direct to Corporate, B2B Acceptance, and B2B TravelIdentify and leverage common themes, synergies, and opportunities across segments to build cohesive, high-impact GTM motionsServe as a strategic thought partner to segment leads, product teams, and sales leadership — aligning marketing strategy to business prioritiesDrive flawless execution of commercialization programs from brief through measurement, ensuring consistency and quality at every stageTeam Leadership & People Management of four employeesLead, mentor, and develop a geographically distributed marketing team spanning the the US and LondonFoster a high-performance team culture rooted in collaboration, accountability, and continuous learningNavigate time zones, regional nuances, and cultural differences to maintain team cohesion and momentum across a distributed operating modelStrategic Marketing & CommercializationSet the vision and framework for how VCS products and solutions are positioned and brought to market across B2B segmentsLead the development of differentiated, insight-led marketing strategies that accelerate segment growth and deepen client engagementOversee the creation of go-to-market assets, including sales enablement materials, campaign frameworks, and segment-specific content strategiesCross-Functional Stakeholder LeadershipBuild and sustain strong executive-level relationships across VCS marketing, product, sales, strategy, and global teamsLead and contribute to cross-functional planning sessions, business reviews, and strategic working groupsRepresent the marketing function in senior leadership forums, communicating program strategy, performance, and investment prioritiesAnalytics, Insights & PerformanceEstablish clear KPIs and success metrics for commercialization programs across segmentsLeverage data, market intelligence, and customer insights to continuously refine strategy and improve ROIDeliver executive-level reporting and recommendations that inform resource allocation and strategic decision-makingQualificationsBachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree strongly preferred8–12+ years of progressive marketing experience, with a minimum of 4–5 years in a leadership or director-level roleDemonstrated success leading and developing high-performing teams, including distributed or cross-regional teamsDeep expertise in B2B go-to-market strategy, commercialization, and integrated marketing executionProven ability to operate in complex, matrixed organizations and drive alignment across multiple stakeholders and business unitsExceptional strategic thinking skills with the ability to translate ambiguity into clear, actionable plansStrong executive presence and communication skills, with experience presenting to and influencing senior leadershipAbility to effectively manage across time zones and geographic regions (U.S. and London)PreferredExperience in financial services or payments marketingDeep familiarity with B2B commercial segments (Corporate, Middle Market, Travel, Acceptance)Track record of building and scaling GTM programs across multiple product lines or customer segmentsProficiency with marketing analytics platforms and performance reporting toolsExperience managing agency relationships and external partnersInformation for US ApplicantsFor roles located in the US, the estimated salary range for this position is $194,000.00 to $ 310,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.Work HoursVaries upon the needs of the department.Travel RequirementsThis position requires travel 5-10% of the time.Mental/Physical RequirementsThis position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.Visa is an EEO EmployerQualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.SummaryLocation: US - New York, NYType: Full time