Brand Manager

Job Summary The Brand Manager role is a newly created general management position within the core brand management team that works across both the culinary and homecare portfolios and is accountable for executing brand plans to drive in-year growth while building strategy to fuel multi-year brand building. Brand Manager Activities The Brand Manager will be a cross-functional leader, inspiring the team to drive commercial projects to on-time, successful completion Establish and report against key performance metrics, addressing any gaps to budget and future commitments. Identify non-traditional growth opportunities for the brand that drive product consumption and cultural relevancy. Business Strategy & Execution Align resources and lead cross-functional team to execute against strategies and tactics Manage performance and work closely with cross-functional partners to overcome barriers to achieve desired business goals Utilize syndicated data, and competitive intelligence to assess market opportunities. Use quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies Business Development Closely monitor and identify changes in market, customer and competitor trends with the potential for impacting current and future business performance Identify market opportunities and risks, quantify/estimate P&L impact, and justify investments required to support future business growth Implement all commercialization efforts to ensure the organization delivers against its growth commitments and portfolio expansion initiatives Establish and report against key performance metrics, addressing any gaps to budget and future commitments Provides input with Supply Chain & Operations to incorporate market requirements into short and long-term capacity planning Build and Protect Long-Term Brand Equity Use customer and consumer/end-user insights to drive business and brand activity, new products, strategies, and thought leadership Develop a clear brand vision, positioning, promise, goals and strategy Work with Communications and Sales Strategy & Planning teams to create communication vehicles and sales tools that convey brand value and justify selling price premium Measure performance and implement improvement measures to achieve desired customer experience Budgeting & Forecasting Participant in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan Review baseline budget and financial forecast development and recommend adjustments to estimated sales volume and revenue attainment based on key growth initiatives, market growth rates, trends, opportunities and risks Knowledge, Skills, And Abilities Bachelor’s degree in business, marketing, or related field required. MBA degree preferred 4+ years of brand management experience, preferably in consumer packaged goods/product marketing Well-rounded business acumen with proven skills in Marketing, Business Strategy and General Management Passion for inspiring consumers and building strong brands Must be enthusiastic, self-motivated and demonstrate excellent problem solving and decision-making skills Strategic mindset and ability to translate strategy into actionable plans P&L management experience Strong new product development experience and life cycle management Proficient at developing communications campaigns and managing agency partners Excellent communication skills, both written and oral that enroll and inspire Proven track record of success leading teams, including cross functional partners Strong analytic and project management skills Experience with Nielsen and/or IRI strongly preferred At Morton Salt, we work best when we work as a team, when we treat one another with dignity and respect, and value the unique contributions of others. We are committed to equal employment opportunity and prohibit discrimination and harassment based on race, national origin, sex, religion, color, disability, marital status, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, citizenship, or any other characteristic protected by law. #J-18808-Ljbffr