Marketing Specialist II

Essential Duties and Responsibilities In collaboration with internal departments, develops/edits/reviews promotional copy for a variety of purposes, including but not limited to ads, website, awards submissions, videos and emails Supports PR program for department, including news releases and article placements in local and industry publications Creates and implements an internal communication plan Digital and Social Media Edits/provides overall review to content calendar for social media presence, including imagery Manages SEO/SEM/PPC efforts Develops email automation streams and workflows including applicable copy Sales & Event Content Support Provides trade show support for sales team, including collateral consultation and booth placement options Works with sales team on case studies and customer testimonials Creates/updates sales presentations using sales team/management feedback Internal Department Support Utilizes and leverages project management skills to work with vendors and internal customers Writes, edits and reviews applicable marketing department SOPs & upholds brand standards Contributes to team projects, collaborates with other departments and handles additional responsibilities as assigned Supports the collection and tracking of department analytics Strategic Support Participates in planning, implementation and evaluation of assigned duties per the department strategic plan Applies customer experience mindset to projects, implementing Voice of the Customer Supports applicable competitive information, mines data within CRM and drives market research projects with oversight from management Preferred Qualifications A passion and strong understanding of the manufacturing industry Experience marketing to industrial B2B audiences a plus Familiarity with marketing automation platforms (HubSpot preferred; Marketo, Pardot, or similar acceptable), or willingness to complete HubSpot certification within first 90 days; basic understanding of CRM and database concepts Interest in or exposure to account-based marketing (ABM) and demand generation approaches; eagerness to learn campaign planning, intent data, and content syndication — direct experience is a plus but not required Strong collaboration skills with cross-functional teams, including sales; comfort with data-driven decision making and an interest in learning lead handoff, MQL/SQL definitions, and closed-loop reporting Excellent interpersonal skills, including collaboration, successful partnering and meeting facilitation. You will be working with other business professionals and are expected to convey the value of our product and programs and the culture and beliefs of our company outward to our partners Advanced level proficiency in PowerPoint, Excel, Outlook and Word. Proficiency in Adobe Creative Suite preferred. Preferred Education and Experience BA/BS or equivalent working experience in Marketing, Business, Communications or related experience and/or education 4-6 years of marketing-related experience post-graduation Travel Minimal travel between our company locations, Headquarters and Business Innovation Center, both in Waukesha Occasional travel may be expected, possibly 2-3 times per year, for training/conferences or trade shows Work Environment This role is located in a business casual office environment. Office hours are Monday through Friday from 8:00am – 4:30pm May occasionally be exposed to dirt, dust, fumes, chemical vapors, metal work and loud noise Some physical activity including lifting, bending and standing for above average amounts of time Remain in a stationary sitting position for periods of time with the ability to work in a sitting and standing position EEO Statement Hydro-Thermal Corporation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. #J-18808-Ljbffr