eCommerce Channels Manager

Overview The eCommerce Channel Manager is responsible for managing and optimizing online sales channels to drive revenue and growth by creating and executing channel strategies. This role directly oversees the Five Guys ordering app and website, managing content, layout, promotions, UI/UX optimization, A/B testing, driving traffic, conversion, and revenue through those channels. The position analyzes performance data and collaborates heavily with cross‑functional teams such as Marketing, IT, Operations, and Innovation to enhance brand reach and market share. Essential Duties and Responsibilities Develop and execute digital sales strategies to drive traffic, conversion, and revenue growth. Manage the Five Guys App & Ordering Website’s UI/UX to ensure a best‑in‑class, frictionless customer experience online and in the app. Connect product development, restaurant technology, and marketing to deliver seamless and uniform digital experiences that drive business results. Optimize eCommerce channel performance across brand sites and app for delivery and order‑ahead. Identify opportunities for restaurant team members to improve digital order flow, guest handoff, and app engagement within the store experience. Develop commercial business plans to size and prioritize eCommerce opportunities based on revenue potential, guest impact, and operational feasibility. Manage ordering website & app content, development, digital marketing, and user experience to drive revenue and growth. Monitor analytics and KPIs to identify growth opportunities, improve conversion funnels, and reduce friction in the purchase journey. Negotiate and manage contracts and agreements with eCommerce channel partners. Lead any necessary RFIs/RFPs for eCommerce platforms. Qualifications Guidelines To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education/Experience 4‑year college degree required (Business, Marketing, or similar preferred). 7‑10 years in food industry eCommerce operations, online marketplace management, ordering websites, apps, preferably with a background in driving digital adoption. Language Excellent verbal and written skills are necessary. The candidate will use strong communication skills to read, write, and comprehend complex instructions and correspondences, and to create and interpret general business memos and documents. Math Ability Proficient business math skills, including interpreting performance metrics, calculating percentages (such as conversion rate, growth, and margin), and using spreadsheets to analyze data. Reasoning Ability Pragmatic analytical skills and problem‑solving abilities. Computer Skills Exceptional computer skills in Microsoft Office Suite, internet, and other appropriate software. Supervisory Responsibilities This position has no direct reports and does not include formal supervisory responsibilities. Physical Demands Primarily a sedentary, office‑based role requiring extended periods at a computer and using standard office equipment. Occasional standing, walking, and lifting/carrying light items (generally Travel Occasional travel may be required (less than 15%, business needs may dictate more frequent travel during certain periods). The above job description is not intended to be an all‑inclusive list of duties and standards of the position. #J-18808-Ljbffr Five Guys