Digital Marketing Analyst

Blink UX is the product design firm crafting your next breakthrough. We partner with ambitious companies like Amazon, Google, and NASA to create transformative products and experiences through strategy, research, and design. With headquarters and labs in Seattle and studios in Boston, San Diego, San Francisco, New York City, and Bengaluru, we partner with clients around the world. This opportunity is a part of Blink's Embedded practice which supports long-term opportunities with some of Blink’s largest client partners. Location: NYC - hybrid opportunity with 2-3 days / week onsite Duration: ongoing - 6 months to start What you'll be doing Our client is looking for a mid-level Digital Marketing Analyst to help support client-facing digital initiatives firm-wide. The digital marketing team is primarily based in New York, with key regional leaders in London, Hong Kong, and Tokyo, and cross- functional business partners across the globe. This is an expanding team that drives the company’s digital vision in service of client relationships worldwide. The Digital Marketing Analyst will be a key addition to our clients team, and will enable them to scale our efforts and drive measurable business results via best-in-class digital campaigns and content. The role is a unique opportunity to contribute across all aspects of digital marketing, including the creation and deployment of website content and email. Responsibilities Support content production across client-facing websites, using the Sitecore content management system. Includes primary content production of HTML and image assets. Coordinate production tasks with off-shore content production team, including full ownership of outcome, quality control, code-review, troubleshooting, and adherence to design requirements, brand standards, and best practices. Partner with content strategy, product marketing & channel marketing teams, digital design, front- and back-end development teams to manage delivery of end-to-end integrated campaigns across multiple digital channels. Apply visual creativity and design eye to optimize email, campaign, and web creative in partnership with our Digital Design Lead, including image selection and light edits as necessary using Figma and other tools. Partner with internal teams to produce and deploy content for internal platforms such as the corporate intranet, our digital asset management system Seismic, and Salesforce. Stay informed on digital marketing best practices. Perform competitive analysis on our industry peers and digital marketing leaders in other industries. Undertake strategic ad hoc projects as required. What are we looking for Qualifications: 1-2+ years of experience in a digital content production role using a content management system is required Bachelor’s degree required, with preference to majors in marketing, finance, operations, computer science, engineering, or technology Self-starter with ability to manage multiple projects and shifting priorities in deadline-driven environment Exposure to digital content creation software, such as Figma Sitecore a plus but not required Proficiency in HTML production for web and email, Litmus a plus but not required Knowledge of CSS and JavaScript a plus, but not required Business-to-business experience preferred Excellent interpersonal, communication, and problem-solving skills Occasional schedule flexibility for collaboration with global colleagues across time zones Experience with Agile/Scrum methodologies $105,000 - $115,000 a year DOE Blink is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability. #J-18808-Ljbffr