Product Marketing Manager

The Product Marketing Manager will own the go-to-market motion for EyeQ Monitoring’s product portfolio, including Virtual Guard, License Plate Management, Forensics, Case Management, and vertical-specific product features. This role sits at the center of Product, Sales, and Marketing, helping translate technical product capabilities into clear, compelling messaging that resonates with customers and equips our revenue team to win. The right person will be equal parts strategic thinker, strong writer, organized project manager, and market-curious problem solver. You’ll help drive product launches, build sales enablement materials, sharpen our positioning, and keep a clear pulse on where EyeQ sits in the competitive landscape. What You’ll Do Own the end‑to‑end project management of product launches, from pre‑launch planning through launch execution and post‑launch measurement. Partner closely with Product, Engineering, Sales, and Marketing to keep launch timelines, deliverables, and communication on track. Develop positioning and messaging for new and existing products across EyeQ’s IoT and camera‑based solution suite. Tailor messaging to key customer verticals, including auto dealerships, multifamily, and commercial real estate. Build and support sales enablement materials, including pitch decks, one‑pagers, battle cards, product briefs, and competitive comparison sheets. Monitor the competitive landscape across physical security, remote video monitoring, IoT, and adjacent technology spaces. Track competitor product launches, feature releases, pricing changes, and positioning shifts. Translate competitive insights into actionable takeaways for Sales, Product, and Marketing. Gather feedback from Sales and customers to better understand customer needs, objections, buying triggers, and product‑market fit. Synthesize feedback into useful insights that support messaging, launch priorities, and product roadmap conversations. Help create consistency in how EyeQ talks about its products internally and externally. What We’re Looking For 3–5 years of experience in product marketing, product management, or a closely related go‑to‑market role. Experience owning or supporting product launches from planning through execution. Strong writing skills, with the ability to turn complex product capabilities into clear, customer‑facing value. Experience creating messaging, positioning, sales enablement content, or competitive intelligence materials. Comfort working cross‑functionally with Product, Sales, Marketing, and technical stakeholders. Strong project management instincts and the ability to keep launches moving without needing to be chased. A naturally curious mindset around the market, the customer, the buyer, and the competitive landscape. Ability to work in a fast‑paced, nimble environment where priorities can shift based on launches, customer needs, or business priorities. Strong verbal communication skills and the ability to influence without owning every lever. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. Preferred Experience Experience in B2B technology, IoT, physical security, PropTech, remote video monitoring, or another technical product environment. Familiarity with how camera‑based, IoT, process intelligence, operational intelligence, or physical security products are sold and deployed. Experience building or maintaining competitive intelligence programs. Familiarity with product launch frameworks and go‑to‑market best practices. Additional Requirements Must be authorized to work in the United States without sponsorship. Standard full‑time business hours, with flexibility around key launch windows and major product releases. Ability to travel approximately 5–10% for industry events, customer visits, and team off‑sites. No specific licenses or certifications are required. #J-18808-Ljbffr