Social Media Content Creator

Social Media Content Creator

Join the Genesee District Library team as a Social Media Content Creator! Do you love creating engaging videos, capturing great photos, and telling stories that connect with people? Are you always thinking about the next Instagram Reel, TikTok trend, or creative way to engage an audience? If so, Genesee District Library wants to hear from you!

Under the supervision of the Community Relations Manager, the Content Creator is responsible for creating social media content to promote the Genesee District Library. Candidate will have experience optimizing content for search engines using keywords, meta tags, and SEO (Search Engine Optimization) techniques to measure the content's success.

The Content Creator will complete photo and video assignments assigned by the Community Relations Manager. Assignments may include, but are not limited to: GDL events, GDL's collection, libraries and library spaces, and special projects as assigned.

Essential Duties and Responsibilities

• Create content for multiple social media platforms, sharing information about GDL events, collections, libraries, and library spaces.
• Tailor content formats to fit the unique technical and audience requirements of different platforms (e.g., TikTok, Instagram, YouTube, LinkedIn, etc.)
• Track performance metrics using tools like Google Analytics and social media dashboards to evaluate success and adjust strategies.
• Maintain current advertising on social media platforms.
• Use good judgment responding to comments, managing direct messages, and building an audience.
• Ability to travel to various locations for content collection, events, and meetings.
• Other duties as assigned.

Required Knowledge, Skills and Abilities

• Demonstrable experience with photography, photo editing, and video editing.
• Experience creating and editing video and audio scripts.
• Strong storytelling, copywriting, and visual design skills.
• Experience creating and executing a content calendar.
• Experience with content management systems, digital publishing, and editing tools (e.g., Adobe Creative Suite, Canva, CapCut, etc.).
• Ability to interpret analytics to pivot strategies and maximize audience reach.
• Strong time management skills.
• Highly organized with the ability to handle multiple projects and hit tight editorial deadlines.
• Proficient in analyzing numbers, percentages, and statistics to show the impact that social media activity has on GDL.
• Excellent verbal and written communication skills.
• Excellent interpersonal skills.
• Classwork, project experience, or training directly related to content creation.
• Ability to work successfully with diverse staff and patrons of all ages, ethnicities, and backgrounds.
• Positive attitude and approach to problem solving, customer service, and public service.
• Able to work independently while staying on task.

Education, Training and Experience

• High School diploma and two (2) years experience creating content for digital, social media, marketing, or communications platforms.

Will Be Required To

• Work a flexible schedule around programs, events and community outreach.
• Work evenings and weekends as needed.

Work Environment

The work site location is primarily the GDL Headquarters. Will be required to travel and work in other branches and organizations based on programming needs and community outreach. The schedule will vary according to these needs.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee will frequently sit, stand and walk. The employee is occasionally required to stoop, kneel, and reach forward and above the head. The employee will occasionally lift and/or move equipment up to fifty (50) pounds. Specific vision and hearing abilities are required by this job.

Special Requirements

• Possession of a valid Michigan driver's license and vehicle for use on company business.
• Successful completion of a background check.

The Genesee District Library is an Equal Opportunity Employer.