Program Manager III, Audience Identification

Program Manager III, Audience Identification Remote

Summary: We are hiring an experienced contingent program manager to build and operationalize how our team identifies and reaches potential partners using licensed third-party audience data sources. Today this capability runs as a largely manual, lightly integrated process: data is held in disconnected spreadsheets, aggregation and consent capture are inconsistent, and records are not retained in a durable, reusable structure. There is a clear opportunity to turn this into a documented, repeatable capability that multiple internal teams can use. This is a senior, end-to-end program management role. You will set the point of view on how the organization uses third-party data, own the cross-functional program that turns it into a documented capability, and represent the team credibly with product, analytics, tooling and external data vendors.
Responsibilities

Own the third-party audience identification program
Own the program end to end: roadmap, milestones, dependencies, risks and stakeholder communication, with a regular readout to the team lead
Set the point of view on how the team uses its third-party data vendor set, and bring strategic oversight to vendor usage that today happens in a decentralised way
Act as the single decision point for prioritisation across competing internal requests
Propose new vendors based on business priorities and industry trends; manage vendor relationships commercially and operationally - holding vendors to spec, scope, timeline and quality, navigating contracting conversations and managing invoicing
Build the process, guardrails and data foundation
Define and document the end-to-end process for each vendor: request intake, enrichment, QA, hand-off and storage
Establish how records are aggregated and retained, and how consent is captured and tracked, resolving current gaps in data retention
Set guardrails for appropriate vendor use, with clear escalation paths for exceptions
Move audience data out of disconnected spreadsheets into a consolidated, reusable structure with consistent fields and definitions that serve multiple internal teams
Partner with analytics and tooling teams on the integration points that make the capability durable rather than dependent on individuals
Drive expansion and cross-functional adoption Onboard additional internal teams and use cases onto the process as it stabilises
Lead evaluation of prospective vendors using a consistent test structure, ending in a clear recommendation
Feed cost, volume and efficiency inputs into the team's acquisition efficiency reporting
Represent the team in relevant cross-functional forums on audience data
Leave behind a durable capability Produce the documented playbook, definitions and operating model so the capability survives the engagement
Make a recommendation on what a permanent version of this role should own
Minimum Qualifications

Senior program or operations management experience, including ownership of a cross-functional program with real dependencies (not a task queue)
Experience setting direction in an ambiguous space and building process while running it
Strong data fluency: enrichment, matching, dedupe, field normalization and QA at volume
Demonstrated vendor management experience - holding a commercial relationship to a spec and timeline, plus contracting and invoicing exposure
Privacy and consent fluency: experience in environments where data privacy and opt-in/consent management are foundational to data handling
Experience influencing product, analytics and technical partners without formal authority, and communicating credibly with senior stakeholders
Excellent written documentation habits; the durable output of this role is process and playbook
Preferred Qualifications

SQL familiarity
Experience with CRM or marketing automation platforms
Experience standing up a data capability that was later adopted by multiple teams
Pay range is $85 - $90 per hour with full benefits available
paid time off
medical/dental/vision/life insurance
401K
parental leave
and more
Our compensation reflects the cost of labor across several US geographic markets
Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience
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