Vice President of Product Marketing

Vice President of Product Marketing

About the Company

Leading customer experience management software provider

Industry
Computer Software

Type
Privately Held, VC-backed

Founded
2015

Employees
501-1000

Funding
$200+ million

Categories

• Information Technology & Services
• Technology
• Analytics
• Information Technology
• Mobile Apps
• SaaS
• Software

Specialties

• Customer Experience Management
• Web Analytics
• Digital Experience Analytics
• Mobile App Analytics
• Session Replay
• Conversion Rate Optimisation
• Continuous Product Design
• Product Analytics
• and Performance Metrics

Business Classifications

• SAAS
• B2B
• Enterprise

About the Role

The Company is seeking a VP of Product Marketing to lead the strategic development and execution of go-to-market plans for its offerings. This role is pivotal in managing a product marketing team that encompasses core product marketing, audience marketing, analyst relations, and competitive intelligence. The successful candidate will be responsible for translating company objectives into a cohesive GTM strategy, ensuring its alignment with resources, and overseeing its execution. As a key voice in defining marketing, product, and GTM strategy, the VP will collaborate with various stakeholders and be instrumental in elevating the company's market presence. The position requires a strong background in the tech industry, particularly in the SaaS space, and at least 5 years of executive-level product marketing experience for B2B software. Basic requirements for the role include a BA/BS degree or equivalent work experience, 15+ years in the tech industry, and a proven track record of managing a team of at least 10 people. The ideal candidate will have a background in the SaaS space and a deep understanding of the B2B technology market. While the company values all types of experience and education, the VP of Product Marketing is expected to have a strong foundation in product marketing and a demonstrable ability to lead and inspire a team. The role also demands a candidate with highly developed communication skills, both one-on-one and in public speaking and the ability to collaborate effectively with senior leaders across various functions. A passion for the role, persistence, and integrity are essential, as the company places a high value on the unique perspective and contributions of its team members.

Hiring Manager Title
Chief Marketing Officer

Travel Percent
Less than 10%

Functions

• Product Marketing