Head of Product Marketing (all genders)

The Role Join our Product team as Head of Product Marketing, reporting directly to the VP of Product. In this role, you will own and execute Lucanet's product marketing strategy, building and scaling a high-performing function that translates complex financial software concepts into clear, compelling narratives, driving awareness, adoption, and revenue growth across all target markets. What you’ll do Define and communicate value proposition, positioning, and messaging for Lucanet's product portfolio Build and own a Product Marketing roadmap aligned to product release cycles, marketing timelines, and budgeting cycles Develop and execute go‑to‑market campaigns tied to product releases and key events Drive cross‑functional coordination across Product, Sales, and Marketing teams Create sales enablement tools, including presentations, product demos, battle cards, and training materials Own solutions marketing content, including use‑case narratives and persona‑led messaging Translate Lucanet's AI and automation capabilities into market‑facing narratives for the CFO persona Shape pricing positioning in partnership with the Pricing and Commercial Strategy function Build and manage a customer evidence programme, including case studies and reference programmes Develop partner‑facing enablement materials and co‑marketing programmes Maintain a deep understanding of the competitive landscape, market trends, and customer needs Establish standard workflows, templates, and repeatable frameworks that scale as the team grows What you bring to the table 7+ years of experience in product marketing or related roles, preferably in B2B SaaS Experience in financial software or enterprise software is a strong plus Background marketing to finance, accounting, or CFO personas in the mid‑market segment is highly desirable Exceptional storytelling ability with proven creative positioning and messaging skills Strong commercial mindset with a track record of successful go‑to‑market strategies Experience in a platform company with multiple product lines and cross‑product positioning Highly self‑organised with the ability to bring structure to a lean team environment Analytical mindset, comfortable with competitive intelligence and market analysis Fluent in English; German is a plus To be considered for this role, candidates must have the legal right to work in the country of employment. Benefits Lucaflex – A flexible working model allowing you to plan your working hours and location according to your needs and professional responsibilities. Work from abroad – You can work up to 90 workdays outside your home country with the support from our partner Workflex. Team spirit – We value teamwork and celebrate our achievements with many opportunities to get together, learn together, and cherish our successes together. Learning & Development – We encourage you to shape your own development with dedicated time, resources, and budget provided by us. Lucanet Engage – Our feedback process is designed to support your personal and professional development through regular dialogue. Lucanet Do Good – We support you in taking the time to do some good, individually or as a team, with paid volunteer time. Health & Wellbeing – We offer tailored health and wellbeing programmes, including company‑wide initiatives, subsidies for sports activities, and mental health support through external partners. Generous leave policy – We encourage you to take time off to relax, travel, and recharge. Compensation – We commit to equal pay and to supporting your future by offering an attractive salary package that keeps your growth in focus. Discounts – Enjoy a variety of discounts from external corporate benefits partners. Our Commitment to Diversity, Equity & Inclusion Everybody’s different here and we like it that way. At Lucanet, we embrace the unique qualities of every person and we are dedicated to creating an inclusive workplace where all employees can thrive and feel valued. Regardless of gender identity, sexual orientation, personal expression, racial identity, ethnicity, religious belief, or disability, you are welcome just as you are. Our recruitment process is solely based on qualifications, merit, and organizational needs, ensuring fairness and equal opportunities for all candidates. We recognize that every person brings a unique blend of skills and experiences. If you believe you will excel in this role, we want to hear from you – even if you do not check every box on the list. We only want to know why you are great for this role, so please avoid including your picture, age, and marital status in your CV. #J-18808-Ljbffr Lucanet