Senior Living Sales Counselor

Job Description

Job Description

Acacia Creek Senior Living Sales Counselor

Description

Pay Range: $75,000 to $90,000/year, plus commissions, OTE $125,000-$140,000

JOB SUMMARY

Acacia Creek, a premier Continuing Care Retirement Community (CCRC), is seeking a dynamic Sales Counselor to drive occupancy across our entrance fee independent living community and generate move-ins for Assisted Living and Memory Care. This role is key to ensuring the success of our community by guiding prospective residents and their families through the decision-making process and achieving a minimum of two entrance fee deposits and two move-ins per month for Independent Living, while also contributing to additional move-ins for Assisted Living and Memory Care.

This position is ideal for a motivated, relationship-driven professional with senior living sales experience, a consultative approach, and a passion for helping seniors find the right living solution.

ESSENTIAL FUNCTIONS

Sales & Occupancy Goals 

• Independent Living: Secure a minimum of two entrance fee deposits and two move-ins per month for Acacia Creek’s Independent Living community. 
• Assisted Living & Memory Care: Support occupancy growth in these areas by working closely with the care team to place the right residents in the right level of care. 
• Develop and maintain a strong pipeline of prospective residents to ensure consistent move-ins. 
• Proactively follow up with leads, overcoming objections and helping prospects navigate the financial and lifestyle benefits of a CCRC. 

Lead Management & Sales Process 

• Handle all inbound inquiries and qualify prospects based on readiness, financial eligibility, and lifestyle preferences. 
• Conduct in-person and virtual tours, home visits, and presentations tailored to the unique needs of each prospect. 
• Clearly communicate Acacia Creek’s entrance fee model , including financial benefits, refundable contract options, and long-term security. 
• Educate prospective residents and families on Assisted Living and Memory Care options, ensuring a smooth transition between levels of care if needed. 
• Utilize CRM to track leads, document interactions, and maintain an organized sales pipeline. 

Marketing & Outreach 

• Partner with marketing to execute lead generation campaigns, including direct mail, digital advertising, and community outreach . 
• Develop relationships with local referral sources such as real estate agents, financial advisors, physicians, and community organizations. 
• Attend networking events, senior fairs, and professional luncheons to increase visibility and generate referrals. 
• Host informational events, open houses, and education sessions to engage potential residents. 

Move-In Coordination

• Collaborate with the Move-In Coordinator and community teams to ensure a seamless transition for new residents. 
• Assist with financial approvals, paperwork completion, and move-in logistics. 
• Provide ongoing support to new residents and families to ensure a positive move-in experience. 

Requirements

SKILLS, ABILITIES AND EXPERIENCE

• Minimum of 3+ years of sales experience , preferably in senior living, real estate, or high-touch relationship sales . 
• Proven ability to achieve and exceed sales targets , particularly in entrance fee communities or high-investment decisions. 
• Strong interpersonal skills with the ability to build trust and rapport with seniors and their families. 
• Excellent communication, presentation, and negotiation skills. 
• Highly organized, results-oriented, and capable of managing multiple prospects simultaneously. 
• Proficiency in CRM systems (e.g., Salesforce, Enquire, Sherpa) and Microsoft Office Suite. 
• Availability to work some evenings and weekends for tours and events. 
• Team members will obtain and demonstrate knowledge of Successful Aging philosophies through Masterpiece Living education, including the core values of Integrity, Dedication, Respect, Compassion, Teamwork and Quality.  Members will support and participate in the Successful Aging Culture (i.e., assist in new initiatives, encourage residents and act as their “coach”). Be familiar with and fluent in the language and details of Successful Aging/Masterpiece Living. 

EDUCATIONAL REQUIREMENTS/LICENSES/CERTIFICATES

Any combination of education and experience that would provide the necessary knowledge and abilities listed.

The Masons of California are committed to a culture of leadership. Our culture is to provide superior service to the members, residents, and staff through a sound and progressive model of service/care which aligns our mission, vision and operations. We demonstrate excellence in core service and we understand the true value of time, budgets, safety and satisfaction. We are dedicated to disciplined innovation while creating a culture of continuous quality improvement - we are a learning company. We are committed to sharing our knowledge and being an organization that naturally attracts the best and brightest talent. We are can able to perform both essential functions and measurable behaviors while being team-oriented, caring and honest.

Company Description

The Masons of California are committed to a culture of leadership. Our culture is to provide superior service to the members, residents, and staff through a sound and progressive model of service/care which aligns our mission, vision and operations. We demonstrate excellence in core service and we understand the true value of time, budgets, safety and satisfaction. We are dedicated to disciplined innovation while creating a culture of continuous quality improvement - we are a learning company. We are committed to sharing our knowledge and being an organization that naturally attracts the best and brightest talent. We are can able to perform both essential functions and measurable behaviors while being team-oriented, caring and honest.