Email & SMS Marketing Specialist

Job Description

Full-time | 40 hours per week | On-site Monday–Thursday in Huntersville, NC | Work from home Friday

Pay: $28–$36 per hour, based on experience

Rustic & Main makes handcrafted, story-driven wedding and engagement rings in Huntersville, NC. Our work is rooted in craftsmanship, meaningful materials, and the stories behind the rings we create.

We're hiring an Email & Content Marketing Specialist to own our email marketing and blog content. The goal is to create thoughtful, engaging campaigns and articles that tell the story of our rings, the materials we use, and the people who make and wear them — while driving measurable results for the business.

You'll work alongside an existing content and marketing team, with direct access to our workshop, products, and the people behind the brand.

This is a full-time, 40-hour-per-week position. Monday through Thursday are on-site at our Huntersville location, with Fridays worked remotely. We're looking for someone who enjoys being part of a creative team, takes ownership of their work, and can balance strong storytelling with measurable marketing performance.

Email Marketing

• Own day-to-day email marketing, including planning, writing, building, and sending campaigns.
• Build, optimize, and maintain automated email flows such as welcome sequences, abandoned cart and browse abandonment, post-purchase, and customer retention.
• Develop engaging email content for product launches, promotions, seasonal campaigns, and ongoing brand storytelling.
• Segment email lists to deliver relevant messaging to different customer audiences.
• Monitor deliverability, list health, and engagement to maintain a strong email marketing program.
• Track performance through clicks, conversions, revenue, and other meaningful metrics, using results to improve future campaigns.

Blog & Content Marketing

• Plan, write, edit, and publish blog articles that support our brand, products, and customers.
• Create helpful, engaging content around wedding bands, engagement rings, unique materials, craftsmanship, jewelry care, and the stories behind our products.
• Write search-friendly content that balances SEO best practices with natural, compelling storytelling.
• Research topics, keywords, and customer questions to identify valuable content opportunities.
• Maintain and update existing blog content to improve accuracy, relevance, search visibility, and performance.
• Collaborate with the marketing and product teams to align blog content with product launches, campaigns, and broader marketing goals.

Planning & Collaboration

• Build and maintain an organized email and blog content calendar.
• Work closely with our marketing, photography, and product teams to create cohesive campaigns.
• Make effective use of existing photography, video, and product assets, requesting new creative assets when needed.
• Maintain a consistent brand voice across emails and articles — clear, authentic, engaging, and never filled with unnecessary marketing jargon.
• Review performance regularly, identify opportunities for improvement, and take initiative to make things better.

• Preferably 2+ years of experience in email marketing, content marketing, or a similar role, ideally with an e-commerce or consumer product brand.
• Strong writing and editing skills, with the ability to communicate clearly, tell compelling stories, and adapt content for different marketing purposes.
• Experience using Klaviyo or a similar email marketing platform preferred.
• Experience creating and managing automated email flows, not just sending individual campaigns.
• Familiarity with SEO fundamentals, keyword research, and writing content for organic search.
• Comfortable working with website content management systems such as Shopify or WordPress.
• Ability to analyze marketing performance and make thoughtful, data-informed improvements.
• Strong organizational skills and the ability to manage an ongoing publishing and campaign schedule independently.
• A proactive mindset and willingness to take ownership of projects from planning through execution.
• Appreciation for craftsmanship, authentic storytelling, and the products and people behind a brand.
• Ability to work on-site Monday through Thursday in Huntersville, NC.

• Not a social media management position.
• Not a role focused on sending as many emails or publishing as many articles as possible. Quality, consistency, and results matter more than volume.
• Not a fully remote position.
• Not a role where you'll be expected to create all photography, video, or design assets yourself. You'll have an existing creative team to collaborate with.

Send your resume and a short note or example of an email campaign, automated flow, or blog article you've worked on to View email address on ziprecruiter.com.

We'd love to hear what you created, your role in the project, and, when applicable, what results it produced.

Rustic & Main is based in Huntersville, NC. We care about craftsmanship, marriage, honest work, and the people who make and wear our rings.

Employment Type: Full-time, 40 hours per week

Pay: $28–$36 per hour, based on experience

Schedule: Monday–Friday

Work Location: On-site Monday–Thursday in Huntersville, NC; remote Friday

Benefits: No company benefits are offered with this position. An employee discount is available.

Experience: Email marketing or content marketing: preferably 2+ years

Language: English (Required)

• Ability to Commute: Huntersville, NC 28078 (Required for Monday–Thursday on-site work)