Practice Relations Ambassador: Referral Relations & Marketing

Breakwater Oral and Maxillofacial Surgery & Dental Implants

Practice Relations Ambassador: Referral Relations & Marketing
In-office and Local Travel | Full-time
Norton Shores, MI

Breakwater Oral Surgery | Norton Shores, MI

Role and Responsibilities

The Practice Relations Ambassador is a relationship-focused role responsible for promoting the services of Gulf Coast Dental Implants & Oral Surgery within a specified geographical area. This position combines community engagement, referral development, event planning, and social media content creation to strengthen the practice’s brand and presence. Working closely with the office, marketing, and clinical teams, the Practice Relations Ambassador executes growth-oriented plans to create new business and foster lasting referral relationships, while helping ensure practices in the designated territory are meeting or exceeding new patient goals.

Referral Development & Field Outreach

• Build and maintain referral relationships with general dentists and specialists within the designated territory and surrounding communities.
• Conduct routine field visits through scheduled appointments and drop-ins with dental offices and administrative contacts.
• Provide professional, in-person representation of the practice, maintaining a consistent presence across allocations within the territory.
• Monitor referral patterns, identify new growth opportunities, and share market feedback with leadership.

Practice Growth Planning

• Partner with surgeons and regional leadership to support territory-specific growth plans.
• Assist with campaigns promoting new practice openings, new services, and new providers.
• Track activities and results to support data-driven decision making and referral strategy, including market activity, competitor insights, referral trends, and community opportunities.
• Capture examples of ROI from outreach efforts (e.g. event → referral lift).

Event Planning & Execution

• Plan, schedule, and support Lunch & Learns, CE courses, Open Houses, and relationship-building events.
• Coordinate all logistics including venues, catering, attendance management, communications, and day-of execution.
• Evaluate event outcomes and report impact on referral engagement and patient volume.

Social Media & Local Marketing

• Capture engaging, authentic content (photos, short videos, written features) to support marketing initiatives.
• Create and manage social media content calendars, including daily posting, scheduling, and engagement on platforms such as Instagram and Facebook; monitor performance metrics and adjust strategies as needed.
• Stay current on social media trends, editing tools, and best practices to ensure content remains fresh, effective, and on brand – professionally representing the practice in all posts and interactions.

Territory Management & Travel

• Travel within the territory as needed to support referral development and practice operations.
• Independently manage schedule, priorities, and trip planning across multiple locations to maximize efficiency.

Reporting & Administration

• Maintain accurate records of field activities, market contacts, and communications.
• Submit weekly activity summaries or reporting as required by management.

Education and Experience

• Bachelor’s degree or 1–3 years of relevant experience
• Event planning, hospitality, customer-facing service, and/or marketing experience preferred
• Dental/Oral Surgery experience helpful but not required
• Valid driver's license

Skills and Abilities

• Outgoing and engaging people-person with ability to build relationships easily
• Highly effective written and verbal communication skills
• Excellent organization and time management skills
• Creative and competitive in strategic planning
• Highly motivated, results-oriented, and driven by success
• Self-starter with a strong sense of initiative and ability to stay busy without direct supervision
• Ability to work both independently and collaboratively within a team
• Familiarity with photo, video, and social media tools to capture and share engaging content

What We Offer

• Medical, Dental, Vision, Life Insurance
• Health Savings Account (HSA) with HDHP health plans
• PTO, Sick Time, Paid Holidays, Paid Parental Leave
• Short- and Long- Term Disability
• 401(k) Plan w/ Company Match
• Employee Assistance Program (EAP)
• Competitive pay, Bonus potential, and annual merit reviews
• Mileage Reimbursement

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, marital status, sex, age, national origin, disability, genetic information, sexual orientation, gender identity and protected veterans’ status.