Digital Strategist

Digital Strategist

The Information Communications and Technology Council (ICTC) is looking to hire a Digital Strategist. This is a new position reporting to the Director of Communications and working closely alongside the Manager, Digital Product.

The Digital Strategist operates in a collaborative, cross-functional role that connects areas of work central to the organization's strategy, including research and policy, labour market information, marketing and communications, product development, and online learning experiences. The role guides the implementation, delivery, and advancement of digital platforms and services that strengthen how stakeholders engage with ICTC across all digital touchpoints. Central to this role is the ability to be an outstanding collaborator and facilitator. The Digital Strategist brings people together around shared goals, helps translate diverse business and user needs into actionable plans, and supports alignment across teams and functions.

The Digital Strategist helps shape ICTC's digital ecosystem by ensuring that public-facing web properties, learning platforms, digital engagement tools, dashboards, and research outputs are intuitive, accessible, engaging, and measurable. Working closely with the marketing and communications team, this role ensures the corporate website effectively communicates the organization's value, supports audience engagement, and meets brand and conversion objectives.

The role also partners with product development teams to support client-facing portals and learning experiences that are user-centered, scalable, and integrated across tools and services. A central focus is applying UX/UI and learning experience design principles to improve how users discover, access, navigate, and complete online engagements. This includes supporting the effective visual display of research, labour market data, and other data-driven outputs through dashboards, digital tools, and clear information design.

The ideal candidate approaches the end-to-end brand, learner, client, and stakeholder experience with a big-picture mindset. They communicate trade-offs and recommendations in clear, business-oriented terms and bring both strategic vision and hands-on capability. They are someone who can set a strong UX/UI vision, bridge teams and projects, apply sound judgment to emerging and established best practices, and use data to continuously improve how audiences engage with ICTC's content, services, and programs.

Key Responsibilities

Product Collaboration and Delivery

• Collaborate across departments to set the enterprise product vision and roadmap for organizational digital platforms, ensuring alignment with program, policy, research, and operational goals.
• Oversee complex digital implementation initiatives through all stages from discovery to launch to optimization ensuring platforms are scalable, accessible, user-focused, and aligned with strong UX, UI, and learning experience design principles.
• Lead the UX and UI vision across public-facing websites, portals, learning platforms, and digital engagement tools, translating user needs and organizational goals into clear experience standards, content structures, user journeys, wireframes, and optimization plans.
• Establish experience standards that unify digital interactions across the organization's properties.
• Ensure consistent documentation of digital architecture.
• Monitor and improve performance, security, and accessibility standards across digital platforms.
• Direct comprehensive user research programs, environmental scans, analytics practices, and measurement frameworks to provide actionable insights.
• Develop dashboards, reporting frameworks, and data narratives that communicate platform performance, audience behaviour, engagement, conversion, accessibility, satisfaction, and impact.
• Make strategic recommendations for resource allocation and future digital investments.

Digital Experience Strategy and Optimization

• Help shape the organization's multi-year digital experience strategy, ensuring all digital programs support institutional objectives.
• Support the conceptualization, design, usability, and audience engagement strategy for digital experiences across public-facing website(s), digital products and services
• Develop performance frameworks, track adoption trends, and recommend refinements grounded in data, global best practices, and user insights. Bring a rigorous lens to evaluating, adopting, and integrating emerging and established best practices in UX, UI, accessibility, SEO/GEO, AI-enabled experiences, analytics, privacy, digital engagement, and learning experience design. Create governance models for digital platforms, including content lifecycle management, permissions frameworks, and enterprise standards.
• Translate brand and program registration goals into web strategy, including GEO, SEO, conversion optimization, and page builds that meet UI/UX best practices for an intuitive, accessible, and engaging user experience.
• Support the evolution of online learning and engagement platforms to improve brand experience.

Stakeholder Engagement and Collaboration

• Serve as a key liaison between business units, operations, and user groups.
• Participate in strategic engagement with internal and external partners to co-create digital solutions that enhance the organization's national presence and support digital transformation efforts across multiple initiatives.
• Provide oversight on vendor management, contract negotiation, performance evaluation, and budget stewardship.
• Communicate insights, risks, opportunities, and trade-offs clearly to technical and non-technical audiences, using data, dashboards, user research, and best-practice evidence to support decision-making.

Other Responsibilities

• Ensure compliance with security, accessibility, and privacy standards.
• Perform other duties as required by the Director of Communications.

What We're Looking For

Knowledge & Skills

• Strong expertise in digital platforms, content management systems such as WordPress and/or Drupal, collaboration tools, learning platforms, and digital engagement systems.
• Strong marketing literacy and a genuine understanding of how web presence connects to brand, demand generation, and conversion.
• Strong understanding of dashboards, data visualization, analytics tools, and how to communicate data insights clearly to non-technical audiences.
• Deep expertise in UX/UI strategy, public-facing website governance, digital product management, and learning experience design.
• Experience applying learning experience design (LXD), instructional design, or learner-centered design principles in digital environments.
• Understanding of adult learning principles, digital pedagogy, and how they translate into platform design, content structure, and user flows.
• Solid understanding of accessibility standards, digital adoption best practices, content strategy, and platform governance.
• Experience working across cross-functional teams (program delivery, content, communications, product, IT) to translate learning and engagement needs into scalable digital solutions.
• Excellent leadership, facilitation, and communication skills.
• A forward-looking digital leader who can identify practical opportunities to innovate, evaluate new technologies responsibly, and help the organization stay ahead of evolving user expectations.
• Experience in project management, Agile methodologies, and change management.
• Strong analytical skills to interpret usage data and recommend optimizations.

• Verbal and written fluency in English are required. French language skills are a strong asset.

Qualifications

• Bachelor's degree in Digital Media, Information Systems, Learning Experience Design, Business, or related field (or equivalent experience).
• 5-7 years of progressive experience in digital strategy, including significant experience visioning, executing and maintaining complex digital product ecosystems.
• Experience leading or supporting digital transformation initiatives involving learning platforms, client portals, or large-scale user engagement systems.
• Certifications in Agile, UX, Digital Transformation, or Project Management are strong assets.

Are you?

• An inspirational leader - Are you someone who motivates others, drives meaningful change, and navigates challenges with grace and resilience?
• Driven and Determined - Are you highly motivated, self-starting, and willing to go above and beyond expectations with the drive to improve and exceed goals?
• Optimism with a "can-do", results-driven orientation – Are you able to think creatively and successfully navigate barriers and obstacles? Do you stay focused on achieving priority goals and results?
• Dynamic, resilient, and flexible - Are you able to keep up with and embrace the rapid pace of change, advances in technology, intense competition and fast pace of digital transformation? Are you open to change, evolving requirements, continuous feedback, and have the capacity to work with remote teams across Canada?
• Collaborative - Are you able to work with and through others to achieve results? Do you have the emotional intelligence to understand the needs and perspectives of others, share information, report back, and be a strong team player?
• A decisive decision-maker – Are you able to analyze situations carefully, seek diverse perspectives, and make decisions that align with strategic goals and objectives?
• Ethical – Do you often think about how digital content, AI tools, and social mediums can be used to educate,