Sales/Marketing Director ~ Senior Living Community

Job Description

Job Description

Sales/Marketing Director

Fulltime - Salary

Pay Range: $84,000 - $87,000 plus Bonus Plan

Exempt

Schedule: Tuesday - Saturday or Sunday - Thursday

Make a difference by leading the team in introducing and welcoming new treasured residents!

At MorningStar Senior Living, we talk a lot about culture. In fact, we rather obsess about it. For without a transformative culture, we cannot begin to elevate and celebrate the lives of our resident-heroes, and be ourselves changed for the good in the process. So, we seek great hearts, other people like us, who care and want to do work that matters. We select people like us who believe that the most satisfying life is one that is outward-bound and rooted in servant-leadership.  

JOB SUMMARY 

The Director of Community Relations is an active selling director role responsible for maintaining and growing occupancy levels. The DCR leads the community sales effort under the direction of the Executive Director by executing established sales processes and managing day-to-day sales activities, doing so in a manner that demonstrates our core values of honesty, respect, kindness, goodness, fairness, and love.

BENEFITS

• Health Insurance offerings such as medical, dental, and vision insurance
• Other Insurance offerings such as life, disability, accident, and critical illness insurance
• 401k plan with matching
• HSA options
• Employee assistance programs
• Paid sick, vacation and birthday!
• Career development programs and opportunity for advancement
• Charitable and philanthropic opportunities

POSITION OVERVIEW 

Driving Revenue:

• Building customer focused relationships with leads and prospects by advancing the opportunity through the sales process and gaining customer commitment
• Track leads, keep accurate records on all leads and all sales activities using a CRM.
• Develop long-range and short-range marketing plans, establish goals and objectives focused to meeting established targets for lead and lease conversion.

• Make outbound sales calls to potential leads with the intention of scheduling a community visit.
• Handle financial arrangements related to admissions and acquire necessary information and documentation.
• Facilitates and coordinate the Resident Assessment.

• Ensures all state mandated paperwork and forms are completed by the designated due dates.

External Business Development:

• Promote and facilitate on and off-site events that drive lead generation and community tours.
• Generate leads and move-ins from targeted referral sources.
• Conduct quarterly competitive market analysis of established communities and new/upcoming communities.
• Analyze data and provide competitive analysis information and consultation, and recommendations regarding market rates.
• Review and analyze available sales data for the community and the market and use this data to create strategic plans to achieve sales metrics.
• Manage the community marketing budget and maintain promotional branded materials.

Leadership:

• Carry out supervisory responsibilities of all sales team members, including interviewing, hiring, and training sales teammates.
• Provide leadership and motivation to the sales team through training and positive reinforcement.

• Pull management reports on sales activities, leads, move ins, conversions, and critical success factors.
• Conduct weekly strategy and advisory meetings with the Executive Director and the Regional Vice President of Sales
• Additional duties as assigned.

QUALIFICATIONS

• Demonstration of our Core Values: Love, Kindness, Honesty, Goodness, Fairness, Respect  
• Experience : At least 2 years of direct sales experience, with a proven track record of success in achieving set sales goals and initiatives 
• Job Knowledge:
  • Exceptional persuasive problem-solving skills
  • Superlative communication and interpersonal skills, with the ability to write and converse in the English language
  • Ability to handle multiple priorities effectively.
• Travel Requirements: Ability to travel within the local market to attend various events for the purpose of developing relationships and lead generation.
• Education: Two years or more of college preferred

*Team members who are scheduled to work 24 or more hours per week are eligible for benefits, families of said team members will also be eligible.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.