Sr. Product Designer

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

As a Sr. Product Designer at Generac, you will own the end-to-end design of digital experiences that connect customers to their Generac products. You will partner with cross-functional teams to define user problems, explore solutions, and deliver high-quality designs that balance user needs with business goals.

To succeed in this role, you learn quickly, dig into details, and think in systems—able to connect digital and physical experiences with clarity and precision.

You have a strong command of product design fundamentals and design systems and are comfortable working across the product development lifecycle—from discovery through implementation. You’re a proactive problem solver who collaborates well across disciplines, advocates for the user, and seeks opportunities to mentor peers and influence product direction.

We are open to hiring candidates across multiple locations in both the U.S. and Canada. This is an in-office position in the United States and a hybrid position in Canada.

Major Responsibilities

• Design mobile experiences that integrate with connected systems and physical products.

• Collaborate closely with product managers, engineers, and QA to define requirements, explore design options, and ensure a high-quality implementation.

• Apply a systems-thinking approach to create cohesive end-to-end experiences.

• Conduct and synthesize user research to inform design direction and validate solutions.

• Develop and iterate on wireframes, prototypes, and high-fidelity designs using Figma.

• Contribute to the evolution of our design system and advocate for consistent, scalable design patterns.

• Communicate design rationale and decisions clearly to stakeholders and team members.

• Participate in product planning conversations and contribute to roadmap prioritization through the lens of user experience.

• Provide feedback to peers and support junior designers through informal mentorship.

• Champion a user-centered mindset within cross-functional teams and help shape design best practices across the organization.

Minimum Job Requirements

Education

• Bachelor’s degree in Design, HCI, or related field—or equivalent practical experience.

Work Experience

• 5+ years of experience designing digital products for mobile and web applications.

• A portfolio that demonstrates strong design craft, thoughtful problem-solving, and shipped work at scale.

Knowledge / Skills / Abilities

• Advanced proficiency in Figma for design and prototyping

• Strong understanding of user-centered design processes and interaction design principles

• Ability to analyze user research and apply insights to improve product experiences

• Excellent collaboration and communication skills

• Experience working in Agile environments with cross-functional teams

• Working knowledge of accessibility standards and inclusive design

• Attention to detail with a commitment to delivering high-quality design work

• Proactive, self-motivated, and comfortable working with ambiguity

Preferred Job Requirements

Work Experience

• Experience designing for connected devices or IoT platforms

• History of contributing to or managing design systems

• Experience conducting usability testing and synthesizing results

Knowledge / Skills / Abilities

• Familiarity with Maze or other UX research tools

• Basic understanding of HTML/CSS

• Experience facilitating workshops or collaborative design sessions

#LI-UF1

Generac is committed to fair and equitable compensation practices. The salary range for this role, based in Toronto, Ontario, Canada, is between $120,000 CAD - $149,900 CAD. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. The salary range may vary across different regions, states, and provinces and will ultimately be aligned with the location in which the position is filled. This role is eligible for variable compensation, including short-term and long-term incentives.

This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, paid Holidays (10 for Ontario, 11 for British Columbia) and RRSP retirement benefits.

The Company is committed to improving accessibility for Canadian with disabilities and to ensuring that all our employees and applicants have the support and the tools they need to succeed. We have developed policies relating to human rights, accessibility, and accommodation, and provide all our employees with training on accessibility including under provincial legislation such as the Accessibility for Ontarians with Disabilities Act, 2005, either during orientation and/or on an ongoing basis. If you feel you need accommodation in relation to a disability in the application process or in the future, or have a question or concern about our policies, please reach out to View email address on click.appcast.io

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.