SEO Manager

SEO ManagerTombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an SEO Manager. You'll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results is working for our clients and creating a flywheel effect fueling both client and agency growth. You'll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.Where you'll be working: Atlanta, GA or Knoxville, TNWhat you'll be doing:Take full ownership of regular client-facing duties such as status updates, reporting calls, dashboard updates, etc., exhibiting full understanding of a performance mindset as it relates to your accounts.Bring proactive SEO opportunities to your clients and Directors, taking full advantage of the SEO toolkit and available platforms.Showcasing regular usage and proficiency of SEO platforms such as Google Analytics, Google Search Console, ScreamingFrog, Google Data Studio, SEMrush, Brightedge, and Adobe Analytics.Maintaining the main client and account team point of contact relationship for most of your accounts, including effective email and call etiquette and responsibilities.Mentoring any direct reports or shared reports you have to share the skills and knowledge you have gained thus far.What you bring:Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location brandsExceptional analytical capabilities paired with effective client communication skillsDeep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.)Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locationsConduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunitiesManaging Enterprise-level SEO software (BrightEdge, Conductor, seoClarity etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilitiesMonitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interactionTechnical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and moreWork with the SVP, Integrated Search and Director of SEO to develop new SEO client initiatives and team trainingWork with the Director of SEO to manage tasks, workloads and projects across a large SEO team comprised of Analysts and Strategists that will be assisting the SEO ManagerExhibit confident communication skills to effectively present tactical plans and SEO performance to clientsProactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, to execution, and all the way to completionMaintain a constant pulse on the organic search engine health across the globe at an aggregate level, as well as hyperlocal-levelManage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticalsConsult and work directly with our internal and external website development partners and firms to implement your recommendationsChampion department processes, stay current on SEO industry trends and best practicesReview and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIsPerform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updatesWhy you'll want to work at Tombras:Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.Dog-friendly officesFlexible PTOGenerous parental leave for primary and non-primary caregiversMedical (PPO or High Deductible option) for employee + dependents401(k) ParticipationEmployer-paid Dental & VisionA company culture of promotions from within and an atmosphere allowing for varied and rapid career development.Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.Tombras is an E-Verify employer and participates in the E-Verify program.This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.Remote employees must be based in the United States.